This Week


BeanCast 352: HungLikeA(Dot)Horse


What Really Changes?

Kids Unboxing Videos

Tech On TV

Studies Against Thin Models

BeanCast 351: The AOL Marker


Verizon To Buy AOL

Ending Sexist Beer Ads

The Future Of The Upfronts

Real-Time Fatigue

BeanCast 350: Kardashians Golf


Is The IoT Consumer-Ready

The (dot)Agency Dilemma

Lifestyle Nets Driving Purchase

Effectiveness Of Men In Ads

BeanCast 349: Master of Flow


Social on the Ropes

Audience-Based TV Metrics

Thriving Magazines

Beach Body Ready

BeanCast 348: A Whopper With Mayo


Ads On Mobile

Back-Pedaling On Rebates

Facebook's Video "Dominance"

Fallout From Mobilegeddon

BeanCast 347: Kill The Researchers


SnapChat's Continued Success

Is "Why" The Wrong Question

Ad-Supported Uber

Why SMS Dominates Mobile


Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.

How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you.