This Week

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Shows
BeanCast 318: Marketing's Destiny

Topics

Games and Marketing

9/11 Brand Tweets

iPhone 6 and Mobile Marketing

Emotion in Content Marketing

BeanCast 317: More Celebrity Nudity

Topics

Apple And Trust

Algorithm-gate In Hindsight

Programmatic And Ad Fraud

Chinese Journalism For Sale

BeanCast 316: Creepy, Crazy Clown Area

Topics

Consumer BFFs

Content Recommendation Ads

Apple's New Mobile Ads

Social Controversy Fear

BeanCast 315: Best Photobomb Ever!

Topics

Tackling Anemic Organic Engagement

Ethics of Design Contests

Nielsen's Digital Video Metrics

Porn Ads in Primetime

BeanCast 314: Smoking and Driving

Topics

Is the Valley Now Where You Scale

AT&T Anti-Texting At Four

State of Product Placement

The Ice-Bucket Challenge Value

BeanCast 313: Phoning It In

Topics

Ethics of Native Goes Mainstream

Retail Innovation

Personal Branding Goes Too Far

Social Logins For WiFi

 


Blog
How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you. 

Boost Engagement and Make the Sale on Social

Maybe the reason your engagement is suffering is because you’re spending too much time trying to be your customers’ friend online. Here’s a newsflash for you: your customers don’t want to be your friend. They want to (maybe) buy something from you that will solve their problem.

Some Easter Egg Influencer Marketing

The good folks at Wedu, Inc. gave me a bit of spring cheer today with an influencer campaign that is pretty awesome. Like I always say, a good influencer campaign has to value the brand of the influencer more than your own brand. Well, played, friends!

Appealing To Luxury Product Consumers

I had an interesting opportunity today to explain the difference between mass-market and luxury market consumers, and why mass-market social tactics aren't as effective with luxury product buyers. Here are my insights.

Bob's Latest On Ad Age

What defines success in a paid influence campaign? Is it reach or advocacy? My latest article is up on the Ad Age website on just this subject. I'll reprint it here eventually, but for now, enjoy the inevitable discussion and debate that is sure to ensue from this one over on their site.