This Week

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Shows
BeanCast 402: Sheep Skin

Topics

Promise vs Product

The Gospel of Gladwell

Branded Map Pins

The Best Yahoo Buyer

BeanCast 401: My Son Has A Great Idea

Topics

Voice Search and the Ad Biz

Facebook's Media Dominance

Influencer Discord

Meaningless Luxury

BeanCast 400: Tell That To The Washington Redskins

Topics

Comparing Offline to Online

Content Marketing's Effectiveness

eSports Sponsorships

When To Change a Logo

BeanCast 399: The Best Taco Bowls In Town

Topics

Popping the Online Ad Bubble

SnapChat Engagement Hype

Magna Global Hot on YouTube

TAM Not in the Upfronts

BeanCast 398: Pump and Dump

Topics

Six-Second YouTube Ads

Rising Programmatic Prices

Resisting Vertical Video

SNL Tests Branded Content

BeanCast 397: Pancakes, Not Cheerios

Topics

Playing Nice Together

Courting Your "Makers"

NextGen Logos

Hackathons for Agencies

 


Blog
Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.