This Week

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Shows
BeanCast 340: The Layman's Mitch Joel

Topics

State of Online Video

Lenovo's Superfish Fiasco

Domino's Shaming of Franchisees

Picture's on Facebook

BeanCast 339: This Is How Bob Self-Destructs

Topics

Social Shaming

Dark Days For Affiliate Marketing

Planning For Ad-Blocking

Facebook's Relevance Score

BeanCast 338: Nationwide, Your Kids Will Die

Topics

The Crying Game

Spot Winners and Losers

Digital/Experiential Extension Winners

The Future of Bowl Buys

BeanCast 337: The Uber Abduction Kit

Topics

Getting Super Bowl Value

Sexist Super Bowl Ads

Ads on Jerseys

iPhone in the Low-End

BeanCast 336: Anal Numbing Wipes

Topics

Dark Side Of Naming Rights

End Of FBX

Millennial Work Spaces

Newcastle's Big Win

BeanCast 335: Urinal Cake Advertising

Topics

Publisher Distrust Of Facebook

Target Fails In Canada

SnapChat Ad Pricing

Ads On Smart Watches

 


Blog
How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you. 

Boost Engagement and Make the Sale on Social

Maybe the reason your engagement is suffering is because you’re spending too much time trying to be your customers’ friend online. Here’s a newsflash for you: your customers don’t want to be your friend. They want to (maybe) buy something from you that will solve their problem.

Some Easter Egg Influencer Marketing

The good folks at Wedu, Inc. gave me a bit of spring cheer today with an influencer campaign that is pretty awesome. Like I always say, a good influencer campaign has to value the brand of the influencer more than your own brand. Well, played, friends!

Appealing To Luxury Product Consumers

I had an interesting opportunity today to explain the difference between mass-market and luxury market consumers, and why mass-market social tactics aren't as effective with luxury product buyers. Here are my insights.

Bob's Latest On Ad Age

What defines success in a paid influence campaign? Is it reach or advocacy? My latest article is up on the Ad Age website on just this subject. I'll reprint it here eventually, but for now, enjoy the inevitable discussion and debate that is sure to ensue from this one over on their site.