This Week

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Shows
BeanCast 336: Anal Numbing Wipes

Topics

Dark Side Of Naming Rights

End Of FBX

Millennial Work Spaces

Newcastle's Big Win

BeanCast 335: Urinal Cake Advertising

Topics

Publisher Distrust Of Facebook

Target Fails In Canada

SnapChat Ad Pricing

Ads On Smart Watches

BeanCast 334: Buying A Super Bowl Ad

Topics

Mobile Advertising For Brands

Struggle To Close Out The Super Bowl 

Twitter Ad Network

Matching Bands To Brands

BeanCast 333: A Knorppian Topic

Topics

Facebook Indexing Posts

Sexist Drunk Driving Ads

The Instagram Purge

Social Impacting Traditional

BeanCast 332: The 2014 Year-End Review

The annual year-end review show covers the most important stories and sometimes hilarious mistakes that were made in the marketing world over the last year. This 2014 edition of the show is among the best we've ever recorded. There is lots of insightful commentary mixed with uproariously funny moments. We hope you enjoy it. And we wish you all an amazing holiday season.

BeanCast 331: The Channukah Bush

Topics

Connecting TV To Online

Total Circulation Debate

Targeting Kids

Atlas Measuring Transactions

 


Blog
How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you. 

Boost Engagement and Make the Sale on Social

Maybe the reason your engagement is suffering is because you’re spending too much time trying to be your customers’ friend online. Here’s a newsflash for you: your customers don’t want to be your friend. They want to (maybe) buy something from you that will solve their problem.

Some Easter Egg Influencer Marketing

The good folks at Wedu, Inc. gave me a bit of spring cheer today with an influencer campaign that is pretty awesome. Like I always say, a good influencer campaign has to value the brand of the influencer more than your own brand. Well, played, friends!

Appealing To Luxury Product Consumers

I had an interesting opportunity today to explain the difference between mass-market and luxury market consumers, and why mass-market social tactics aren't as effective with luxury product buyers. Here are my insights.

Bob's Latest On Ad Age

What defines success in a paid influence campaign? Is it reach or advocacy? My latest article is up on the Ad Age website on just this subject. I'll reprint it here eventually, but for now, enjoy the inevitable discussion and debate that is sure to ensue from this one over on their site.