This Week

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Shows
BeanCast 416: Saul Kinda Proposes

Topics

CMOs Handling CTO Duties

ABP Opens an Ad Exchange

Can MCs Attract Creative Talent

Brand Disaster Recover

BeanCast 415: Podcast Ads For Sale

Topics

Pay-for-Performance

IAB Sets Podcast Ad Standards

Adwords Improvements

YouTube Enforcing "Ad-Friendly"

BeanCast 414: Not Creepy Yet

Topics

The TV/Digital Blend

Google Fights the Interstitial

Amazon Challenges YouTube

WhatsApp Sharing Data

BeanCast 413: Creamy Ranch on the Side

Topics

Trump's Ad Strategy

Influencer Dashboards

Olympic Media Choices

Brands on Porn Sites

BeanCast 412: TV Lives

Topics

Old Media Investing in Digital

Twitter's Troll Problem

Facebook Blocking the Blockers

Influencers and Fashion

BeanCast 411: Kevin Roberts Endorses This

Topics

Agency Sexism Today

Struggling To Buy

Instagram Stories

Twitter Clickbaiting

 


Blog
Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.