This Week

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Shows
BeanCast 409: A Weird Version of "The Wire"

Topics

Client Loyalty

Facebook's Native Ad Tags

VR Empowering Purchase

Twitter Verified Accounts

BeanCast 408: Unidentified White Liquid

Topics

Pokemon Go Promotions

Digital Advertising Slowdown

Cognitive Advertising

Subway Ads and Tech

BeanCast 407: Cheeto Jesus

Topics

The Brandless-Future Debate

Google's Opt-In Targeting Improvement

Can Trump Go Ad-less

The Impact of "Scrollers"

BeanCast 406: Brexit Blowback

Topics

The Impact of Brexit

Social and Films

More Facebook Targeting

Ad Blocking Gut Check

BeanCast 405: The Pizza Emoji

Topics

Microsoft Buys LinkedIn

YouTube Director

Emoji Ad Triggers

Body-Shaming Ad Ban

BeanCast 404: Debranding Branding

Topics

Understanding Debranding

Ad Fraud And Organized Crime

Overcoming Dark Social

Search Ads In iTunes

 


Blog
Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.