The BeanCast

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Shows
BeanCast 297: Gone Catfishing

Topics

Facebook's Ad Challenges

Instagram's Need For APIs

Native Ads In Comments Section

Millennials Like Phones

BeanCast 296: The Dalai Lama Nearly Killed Them All

Topics

The Digital Correction

Why iOS Dev Dominates

Augmentation vs. Immersion

Apple And The Samsung Campaign

The Wu-Tan Clan's Scam

BeanCast 295: For Non "Us"

Topics

Facebook Buys Oculus Rift

Billboards The Count Faces

VCs And Content Startups

Hashtags And The Law

Taco Bell And Ronald McDonald

BeanCast 294: Who Owns Social

Topics

Who Owns Social

Pinterest and Ads

Future of Sports Sponsorship

Automation and Job Satisfaction

Non-Profit Native

 

Blog
Some Easter Egg Influencer Marketing

The good folks at Wedu, Inc. gave me a bit of spring cheer today with an influencer campaign that is pretty awesome. Like I always say, a good influencer campaign has to value the brand of the influencer more than your own brand. Well, played, friends!

Appealing To Luxury Product Consumers

I had an interesting opportunity today to explain the difference between mass-market and luxury market consumers, and why mass-market social tactics aren't as effective with luxury product buyers. Here are my insights.

Bob's Latest On Ad Age

What defines success in a paid influence campaign? Is it reach or advocacy? My latest article is up on the Ad Age website on just this subject. I'll reprint it here eventually, but for now, enjoy the inevitable discussion and debate that is sure to ensue from this one over on their site.

Bob On Job Interview Mistakes

I was on FOX Business again, appearing on the Money with Melissa Francis show. Luckily there was a clip this time, so here I am sharing it with the audience. During the segment we discussed our worst interview blunders. Mine was a doozie! Enjoy!

Five Dramatic Changes To Your Business in 2014

It’s that time of year when we look ahead and make our predictions of what to look for in 2014. So this is my list of things to watch closely in the coming year.