This Week

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Shows
BeanCast 328: Racist Tweet, Same Result

Topics

Google Contributor

Podcast As Media

In-Store Eye Tracking

TV Measurement

BeanCast 327: Gettin' Our Yiddish On

Topics

Facebook's Latest

Lack of Digital Transformation

Beating Beacon Fear

Tech and Outdoor

BeanCast 326: Flashturbation

Topics

Content In Question 

Programmatic Transparency

Digital To Outpace TV

Connected CPGs

BeanCast 325: Dot Com

Topics

Instagram Video Ads

Weather Data For Marketing

Verizon's Web Answer

Competition For Data Analysts

BeanCast 324: #GamerGate And Brands

Topics

#GamerGate

Fabric For Twitter

Yahoo's Flawed Strategy

ApplePay for iAds

BeanCast 323: Going Lulu

Topics

Growing Digital Shops

Teens On Tumblr

Over-The-Top Future

The Great Google "Decline"

 


Blog
How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you. 

Boost Engagement and Make the Sale on Social

Maybe the reason your engagement is suffering is because you’re spending too much time trying to be your customers’ friend online. Here’s a newsflash for you: your customers don’t want to be your friend. They want to (maybe) buy something from you that will solve their problem.

Some Easter Egg Influencer Marketing

The good folks at Wedu, Inc. gave me a bit of spring cheer today with an influencer campaign that is pretty awesome. Like I always say, a good influencer campaign has to value the brand of the influencer more than your own brand. Well, played, friends!

Appealing To Luxury Product Consumers

I had an interesting opportunity today to explain the difference between mass-market and luxury market consumers, and why mass-market social tactics aren't as effective with luxury product buyers. Here are my insights.

Bob's Latest On Ad Age

What defines success in a paid influence campaign? Is it reach or advocacy? My latest article is up on the Ad Age website on just this subject. I'll reprint it here eventually, but for now, enjoy the inevitable discussion and debate that is sure to ensue from this one over on their site.