This Week

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Shows
BeanCast 360: Sex Doesn't Sell

Topics

Selling With Sex

Making NASA Cool

Algorithmic Advertising

Zombie Mobile Ads

BeanCast 359: Watermelon!

Topics

You & Mr. Jones

AdBlocking Benefits

Apple's Latest Targeting Idea

An Ad-Free Hulu

BeanCast 358: Fighting Manspreading

Topics

Sexist Ad Serving

Co-opting Causes

Spokes-Fails

Political Ad Logjam

BeanCast 357: The Wrap of Cannes

Topics

Cannes Round-up

No More Stars and Bars

Apple's Anti-Marketing Moves

Meerkat vs. Periscope Today

BeanCast 356: The Sandwich Spread

Topics

Twitter Video Ads

TV At Cannes

Native Disappointment

Apple's New Viral Patent

BeanCast 355: A Literal Shiny Object

Topics

Apple's New Ad Blocking

Twitter's New CEO

Messenger As Facebook's Future

Instagram's Cinemagraphs

 


Blog
Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.

How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you.