This Week

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Shows
BeanCast 386: Helen Mirren Walks Into A Bar

Topics

Making a Great SB Ad

Game Day and Second Screens

Uber's New Logo

Self-Destructing Agencies

BeanCast 385: The Importance of Vitamin D

Topics

4As and ANA at Odds

Abandoning Demographics

IBM's Agency Moves

Inclusive Toy

BeanCast 384: Wanamaker Stole His Quote

Topics

Rethinking Wanamaker

Google Kills Bad Ads

Subscribers vs Viewers

Billion To Stay on the iPhone

BeanCast 383: The Yogurt Wars

Topics

Apple Out of iAds

140 To 10,000

Transmedia For Brand Storytelling

Taking the Fake Out of Awards

BeanCast 382: Micro-Pain-In-The-Ass

Topics

Should We Be At CES

Tech Opportunities For Marketing

Iteration vs Innovation

Turning Off The Blocking

BeanCast 381: I'm A Sloth

Topics

TV and The Political Candidate

Wearable Marketing Trends

The Native "Crackdown"

Chipotle's Problems

 


Blog
Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.