This Week

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Shows
BeanCast 363: Generational

Topics

The End Of Generational Marketing

Racial Profiling Junk Food

Twitter Endorsements and Pharma

Amazon Ad Product Changes

BeanCast 362: Union Talent

Topics

SAG-AFTRA And Online Content

YouTube Blocks Ad-Selling

Facebook's Video Ads

NYT's Digital Ad Revenue

BeanCast 361: Google Berries

Topics

Apps Driving In-Store

Facebook GRPs

Keywords Going Away

Embracing Vertical Video

BeanCast 360: Sex Doesn't Sell

Topics

Selling With Sex

Making NASA Cool

Algorithmic Advertising

Zombie Mobile Ads

BeanCast 359: Watermelon!

Topics

You & Mr. Jones

AdBlocking Benefits

Apple's Latest Targeting Idea

An Ad-Free Hulu

 


Blog
Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.