This Week

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Shows
BeanCast 324: #GamerGate And Brands

Topics

#GamerGate

Fabric For Twitter

Yahoo's Flawed Strategy

ApplePay for iAds

BeanCast 323: Going Lulu

Topics

Growing Digital Shops

Teens On Tumblr

Over-The-Top Future

The Great Google "Decline"

BeanCast 322: Brands Are Boring

Topics

SnapChat's Untargeted Ads

Stop Social Marketing

Dynamic Creative Optimization

Over-Reacting To Beacons

BeanCast 321: Blame Spuds

Topics

Hiring Outside The Industry

Big Beer On The Decline

AOL/Yahoo Merger Rumors

Virtual Showrooms

BeanCast 320: El Lo.co

Topics

Major League Gaming Sponsorships

Facebook's Expected Mobile Ad Platform

Microsites For Engagement

Ello's Ad-Free Social Network

BeanCast 319: Crime Scene

Topics

Agency Staff Dissatisfaction

The NFL's Game Plan

Understanding Alibaba

Pinterest Ad Targeting

 


Blog
How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you. 

Boost Engagement and Make the Sale on Social

Maybe the reason your engagement is suffering is because you’re spending too much time trying to be your customers’ friend online. Here’s a newsflash for you: your customers don’t want to be your friend. They want to (maybe) buy something from you that will solve their problem.

Some Easter Egg Influencer Marketing

The good folks at Wedu, Inc. gave me a bit of spring cheer today with an influencer campaign that is pretty awesome. Like I always say, a good influencer campaign has to value the brand of the influencer more than your own brand. Well, played, friends!

Appealing To Luxury Product Consumers

I had an interesting opportunity today to explain the difference between mass-market and luxury market consumers, and why mass-market social tactics aren't as effective with luxury product buyers. Here are my insights.

Bob's Latest On Ad Age

What defines success in a paid influence campaign? Is it reach or advocacy? My latest article is up on the Ad Age website on just this subject. I'll reprint it here eventually, but for now, enjoy the inevitable discussion and debate that is sure to ensue from this one over on their site.