The BeanCast | The Best Marketing Podcast Anywhere

The BeanCast™ is hosted by Bob Knorpp of The Cool Beans Group. Call (336) 549-0938 for booking information.

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We keep the last 10 shows in the feed, but you can get past episodes as well. View the blog archive for show notes and links or click here for a download page of all available shows.

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BeanCast 202: "Who Is Joan Fief?"

Each Monday a new BeanCast delivers the most engaging marketing conversation of the week. Check it out. Click the banner above.

Daily Videocast

Each day, Monday through Friday, Peter Shankman and I post a quick assessment of the news and trends. It's fast, fun and informative. And like the name says, it's only two minutes of your time. Check out the latest show right now.

Blog Posts

BeanCast 202: Who Is Joan Fief?

Posted by Bob Knorpp on May 21, 2012 at 12:01am 1 Comment

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These little show intros are getting to be broken record. Blah, blah, blah...greatest panel ever...etc. etc.

But I must say that I had a really good time tonight. The group had total chemistry. Plus considering we were extremely heavy on the social side of the business, it was good to have so much expertise assembled to discuss things.

So please, download and listen right now. And think about subscribing to the show. It would make my day.

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow 
@TheBeanCast.

 

GUESTS

Esteban Contreras, Social Media Manager, Samsung



Ian Schafer, President/CEO, 
Deep Focus



Peter Shankman, Author/Speaker, 
…

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BeanCast 201: I Completely Disagree With You

Posted by Bob Knorpp on May 13, 2012 at 11:54pm 4 Comments

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This was such an amazing show! We mixed it up with great debate right from the beginning. Steve's constant refrain of, "I completely disagree with you," was music to my ears. Because really, the show's not as much fun when we all agree with each other. 

So please, join the debate. Listen and then comment. I'd love to hear your side of the story as well.

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow 
@TheBeanCast.

GUESTS



Cabell Harris, Founder, 
Work Labs

David B. Thomas, Director of Community and Social Strategy, Radian 6

David Spark, Principal,
 Spark Media Solutions



Steve Wax,…

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BeanCast 200: The Biggest LIKE

Posted by Bob Knorpp on May 6, 2012 at 11:33pm 0 Comments

 

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Joe's comment about companies comparing their LIKE strength like guys compare penis size was both accurate and uncomfortably funny. So of course, it had to become the show title. And given that this was our 200th episode, it's a not-so-subtle reminder to LIKE us on Facebook.

But all Klout-inspired pitches aside, it's been such a pleasure being welcome into so many playlists over the past four years. Thanks for listening and please tell a friend. I'd love to see this show expand even further into the hearts and minds of adland.

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Bill Green, Co-Host/Blogger, Adverve

 

Joseph Jaffe, Founder, Evol8tion

 

Angela Natividad, Co-Host/Blogger, …

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BeanCast 199: I'm Gonna Probe You

Posted by Bob Knorpp on April 29, 2012 at 11:48pm 1 Comment

 

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All right. Sometimes I trip over my own words. And sometimes I get completely tied up in them and fall flat on my face. That's all I have to say about the whole probe incident.

 

But probing aside, the conversation was completely up to the usual BeanCast caliber, including some spirited conversations on digital marketing and online video. 

 

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Jeff Cutler, Freelance Journalist, JeffCutler.com

 

Larry LiebermanSocialVibe

 

George Parker, Publisher, Adscam



Jared Roy, Social Marketing Practice Director, …

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BeanCast 198: Specifically Targeted

Posted by Bob Knorpp on April 23, 2012 at 12:12am 0 Comments

 

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Another mad-capped romp in BeanCast land this week. Such a great show with some energetic debate.

Sounds like a broken record right? Well, like usual these few words don't do justice to the actual product, so take a listen and judge for yourself. I really believe you'll find yourself talking back to your podcast player once again.

 

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Christopher Baccus, Exec. Director of Digital/Social Media, AT&T

 

Jeremy Epstein, VP Marketing/Social, Sprinklr

 

Joseph Jaffe, Founder, Evol8tion



Angela Natividad,…

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BeanCast 197: Instabillion

Posted by Bob Knorpp on April 16, 2012 at 9:29am 4 Comments

 

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Managing this show is sometimes a real challenge. When guests cancel at the last minute I'm usually left scrambling and irritable, when I should be preparing myself for the show.

 

But this week a last-minute line-up change resulted in an amazing program with perfect chemistry. Let me tell you, I cast each panel carefully. It's rare that I can just slip someone new in at the last minute and get perfection. So chalk it up to luck and good friends.

 

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Tonya Hall, CEO, Barzhini and host of Tonya Hall Radio Show

 

Mitch Joel, President, Twist Image

 

Gunther Sonnenfeld, Co-Founder of ThinkState &…

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BeanCast 196: That's A Good Point, Saul

Posted by Bob Knorpp on April 8, 2012 at 11:56pm 0 Comments

 

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I know what you're thinking. You're going, "Bob, why are you recording a show on Easter?" And my answer is the same as it is every Easter: "Commitment!"

 

That aside, it was great to get together this with this group. I can't wait for you to hear it and offer up some commentary. There were some really poignant discussions about cultural challenges to approaching loyalty and retention in business today. Very interesting stuff.

 

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Saul Colt, Consultant, SaulColt.com

 

Dan Goldgeier, Columnist/Consultant, AdPulp (Read his book, View From The Cheap Seats)

 

Tim Malbon, Founding Partner, Made By Many

 

 …

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BeanCast 195: Deepening The Depth

Posted by Bob Knorpp on April 2, 2012 at 7:54am 0 Comments

 

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Admittedly, the name of the show this week is not fair to Ian. But it was pretty funny. Enough said on that fact.

 

As for the episode itself, we ended up having a lively debate on the subject of digital targeting. The topic is not new, but in light of recent news it deserves some increased scrutiny. This one will definitely have you talking back to your iPod, computer or car radio. So dig in and discuss!

 

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Jonathan Salem Baskin, Consultant/Author, BaskinBrand (His new book is Tell The Truth)

 

Kelly Eidson, Co-Founder, MoveLine

 

Len Kendall, Director, Digital, Golin Harris Chicago…



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BeanCast 194: *Bleep* Media

Posted by Bob Knorpp on March 26, 2012 at 12:43am 2 Comments

 

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Yes, I got crazy and decided to tackle transmedia this week. Oh boy. 

 

This complicated subject dominates the conversation on the show. The panel dug in deep and kept going, even when I tried to reel it in, which was completely awesome. I love when the panel gets passionate about a subject, and this subject inspired some of the most passionate points I've heard in a long time.

 

But the conversation didn't stop there. We managed to log in almost a hour and a half of discussion, making this one of the longest BeanCasts we've had in a quite a while. Which means that either this was a super interesting show that I didn't want to end, or I'm losing my touch at managing these things.

 

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Edward Boches, CIO,Mullen / CMO, SpringPad

 

Farrah Bostic, Strategy Consultant, …

Continue

BeanCast 193: Spying On A Slumber Party

Posted by Bob Knorpp on March 19, 2012 at 3:08am 0 Comments

 

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Ah, Pinterest!

The site is not only growing at a faster pace than any other social site, but also gathering the trust of women everywhere. And for the guys? As Rupal related about what a co-worker at Ad Age said, "It's like spying on a slumber party."

But that aside, we spent the majority of the time talking about mobile web sites, apps, location and other things related to mobile shopping. It clocks in at just under 1:30, so it's definitely one of the longer shows. But it's also one of the most interesting.

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Brian Morrissey, Editor, DigiDay.com

 

Rupal Parekh, Agency Editor, Ad Age

 

Matt Ridings, Co-Founder, Sidera…

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Josh Mortensen commented on Bob Knorpp's blog post BeanCast 202: Who Is Joan Fief?
"The "back-end" issue. Bob - you are right on. Banners? CTR? If you are using the Web as a response channel, they are the LEAST important part of the equation. What happens when a consumer arrives at the site - the actual sales funnel -…"
3 hours ago
Bob Knorpp's blog post was featured

BeanCast 202: Who Is Joan Fief?

LISTEN TO THE SHOW NOW
 OR 

SUBSCRIBE FOR AUTODOWNLOADING These little show intros are getting to be…See More
11 hours ago
Bob Knorpp posted a blog post

BeanCast 202: Who Is Joan Fief?

LISTEN TO THE SHOW NOW
 OR 

SUBSCRIBE FOR AUTODOWNLOADING These little show intros are getting to be…See More
11 hours ago
Bob Knorpp commented on Bob Knorpp's blog post BeanCast 201: I Completely Disagree With You
"Michael, the show notes are above on this page. I link to all the relevant articles in the topic list. Lawrence, I don't live in GSO anymore. I'm in NYC. But I'll always try to make time to visit with listeners. Just drop me a line…"
18 hours ago

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