This Week

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Shows
BeanCast 346: Altruism Or Consumerism

Topics

Cause Marketing In Trouble

Amazon Dash

Content Or Ad 

YouTube Ad-Blocking

BeanCast 345: Cheap Carpet And Dildos

Topics

Messenger For Business

Digital Execution

Moving Past Sentiment

Grabbing Your .Porn Name

BeanCast 344: Know, Like, Trust

Topics

Google Fiber Measuring

Social BlackOps

Religious Advertising

Google Manipulating Results

BeanCast 343: Pound Your Mom

Topics

Meerkat Madness

Trouble With Hashtags

Digital Ad Format Winners

Free Stuff For Bloggers

BeanCast 342: Ethically Challenged

Topics

Media Agency Kickbacks

Millennials Are People Too

The Instagram Carousel

Killing Apple's Ad Business

BeanCast 341: Admonished By Soap

Topics

Is Adtech Too Complicated

App-Install Ads On Google Play

Ads On Tinder

Podcast Advertising

 


Blog
How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you. 

Boost Engagement and Make the Sale on Social

Maybe the reason your engagement is suffering is because you’re spending too much time trying to be your customers’ friend online. Here’s a newsflash for you: your customers don’t want to be your friend. They want to (maybe) buy something from you that will solve their problem.

Some Easter Egg Influencer Marketing

The good folks at Wedu, Inc. gave me a bit of spring cheer today with an influencer campaign that is pretty awesome. Like I always say, a good influencer campaign has to value the brand of the influencer more than your own brand. Well, played, friends!

Appealing To Luxury Product Consumers

I had an interesting opportunity today to explain the difference between mass-market and luxury market consumers, and why mass-market social tactics aren't as effective with luxury product buyers. Here are my insights.

Bob's Latest On Ad Age

What defines success in a paid influence campaign? Is it reach or advocacy? My latest article is up on the Ad Age website on just this subject. I'll reprint it here eventually, but for now, enjoy the inevitable discussion and debate that is sure to ensue from this one over on their site.