This Week

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Shows
BeanCast 311: Soft"Wear"

Topics

Foursquare Transformed

Ad Fraud Continues

The Publisher Loophole

Activity Currency

BeanCast 310: Lubricated But Loquacious

Topics

PR's PR Problem

Twitter Amplify Today

Google's Tricks For Clicks

Facebook's Mobile Moves

BeanCast 309: 50% is Wasted

Topics

Right To Be Forgotten

Hyper-Targeting For Mobile

Video Viewability Standards

Soda And Conversation

BeanCast 308: Seasonal Advertising Disorder

Topics

Facebook Research Controversy

Adtech's Next Frontier

Google's Domain Registry

More Celebrity Twitter Scandals

BeanCast 307: Mat's Dirty Power

Topics

Betabrand Tactics

Innovation RFPs

Surprising Social Stats

Mobile Buying

 


Blog
How They Communicate Matters To Your Brand

The cornerstone of any strong brand is strong customer service and, as always, effective communication is the key. But how do your customers like to get in touch? The answer may surprise you. 

Boost Engagement and Make the Sale on Social

Maybe the reason your engagement is suffering is because you’re spending too much time trying to be your customers’ friend online. Here’s a newsflash for you: your customers don’t want to be your friend. They want to (maybe) buy something from you that will solve their problem.

Some Easter Egg Influencer Marketing

The good folks at Wedu, Inc. gave me a bit of spring cheer today with an influencer campaign that is pretty awesome. Like I always say, a good influencer campaign has to value the brand of the influencer more than your own brand. Well, played, friends!

Appealing To Luxury Product Consumers

I had an interesting opportunity today to explain the difference between mass-market and luxury market consumers, and why mass-market social tactics aren't as effective with luxury product buyers. Here are my insights.

Bob's Latest On Ad Age

What defines success in a paid influence campaign? Is it reach or advocacy? My latest article is up on the Ad Age website on just this subject. I'll reprint it here eventually, but for now, enjoy the inevitable discussion and debate that is sure to ensue from this one over on their site.