I know I'm supposed to ask for inbound links. I know that it's important to search engine optimization to have lots of inbound links. And I've been pretty good about asking for inbound links. But while attending Lee Odden's session at theMarketingProfs B2B Forum, I was reminded that there's something else we all could be doing.
Are you getting anchor text juice along with your link?
This is why I am not an SEO expert. It's also why I value them and recommend them to my clientele. I've been simply asking for links, when I could be:
- Making it easier on folks by giving full code that just needs to be dropped into a post
- Providing specific keywords in that code that could make the inbound relevant
- Double the benefit to my site with each inbound
Here's what we're talking about. Instead of asking for just a link, like !"http://beancast.us"!, consider providing the following:
!<a href="http://beancast.us">The BeanCast | The Best Marketing Podcast Anywhere</a>!
By doing this, you get both the link and the anchor text you are trying to optimize so that the search engines sees you not only getting an inbound link, but also someone specifically linking with reference to your keywords. Brilliantly simple and I feel foolish for not remembering to do this.
And that's just the half of it. It also makes for a great way to enhance links to useful content you provide on third-party sites like YouTube. Say you're offering a typical YouTube embedding code. The video would get the view, but your actual site gains no benefit. But now you add a link and anchor text to it and suddenly everything changes.
!<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/EnBoltbzQns&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/EnBoltbzQns&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br><a href="http://beancast.us">For more content from The BeanCast Marketing Podcast, click here.</a>!
You'll notice I tacked on a link and anchor text below the YouTube embedding code. Now that video they embed will also include a link back to me as the creator of that video and be optimized with keywords.
It's always the simple things, isn't it. Thanks, Lee, for the reminder. Now I will go wash the egg off my face.