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Why We Promote Others

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One of the unusual aspects of HumongoNation, the self-promotional tour organized by Connecticut agency Humongo, is how little self-promotion they do. They literally travel the country searching for other agencies and businesses to promote, with nary a word about their own agency.

So here's how it goes: They gets sponsors, they roll around the country in a borrowed Ford Flex, they stop by businesses, they shoot video, then post the video. Rinse and repeat.

How can this be good business?

Seeing that The BeanCast Marketing Podcast has a very similar strategy of promoting others in order to promote ourselves, I thought it would be interesting to get the Humongo take on it. So I took the opportunity before they interviewed me, to interview their president, Darryl Ohrt, and find out how he approaches this different flavor of self-promotion.

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