This idea of taking more risks in business is really intriguing.
We get so set in our way in any kind of marketing. We think our results justify our actions and have distilled advertising down to a science. But one thing that years of testing have taught me: To win big you have to throw out the safe approach and do something extraordinary.
My whole business, as well as this podcast, are the result of risk taking. The rebirth of Apple was a giant gamble with change. Taking your entire agency on a tour of your competitors and promoting them along the way (like Plaid Nation does each year) is a giant risk. But you can't win big without playing a big bet.
We've taken the theme of Kelly Eidson's post in Ad Age this week and ran amok with it. But the result was a fascinating discussion of why U.S. marketing needs to assume a little more risk to survive.
And speaking of risk, risk your sanity by adding me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.
- Kelly's Post on AdAge.com
- Darryl's Description of Plaid Nation on Ad Age
- A Look At UK Viral Success
- Adweek on the VW/Crispin Porter + Bogusky Split
Twitter Movie Reviews
The Size of a Banner
PR Reply All Option
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists atpodsafeaudio.com.
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!