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We've all heard Bill say it before on the show. Middle America is "Flyover Country," and it represents the mass of America that doesn't live in a major metro, makes up the bulk of U.S. purchasing power, and who agencies pretend to understand without really having a clue how to reach.

This week when he said it, though, it was a good reminder that for all the Super Bowl hype among agency-folk over good and targeted work, the average football viewer was probably laughing hysterically at the crotch shots and GoDaddy.com ads.

Sometimes marketing just ain't rocket science. Sometimes it's just about giving people what they want.

Enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Jim Mitchem, President, Smash Communications (He also blogs at Obsessed With Conformity)

Dirk Singer, President, The Rabbit Agency

Ian Sohn, Senior Vice President, Ogilvy PR (Check out his blog, Flagged for Followup)

Topics:

Toyota's Woes