BeanCast 120: Be Relevant

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GUESTS

Dan Goldgeier, Writer, Partners+Napier (Also read AdPulp and his Talent Zoo column)

Bill Green, Creative Strategist, Humongo (Also read MTLB and listen to AdVerve)

Scott Henderson, President, Cause Shift (Also read Rally the Cause)

Peter Shankman, Founder, HARO (Also read his blog at Shankman.com)

Topics:

Mobile's Evolving Landscape of Platforms

• ClickZ on Apple Loosening Restrictions Barring AdMob 
  
• MediaPost on Nielsen Report About Mobile Click-Thru
  
• Ad Age Looks at iAds' Effect
  
• Ad Age on Debunking Mobile Myths

Is The Release Dead?

• Simon Dumenco's Piece
  

OTC Drugs And The :30

• Ad Age Reports on the Effects of :15 Second Spots
  

Search Goes Social

• NYT Reports on the Moves By Search and Tech Firms
• ClickZ on Facebook Reporting on Social Context
  

Pepsi Back To The Bowl

• Ad Age Reports

Stories To Watch:

• What Will Elizabeth Warren Do
  
• Interest Over Internal BP Reports
  
• U.N. Week
  
• Looxcie's New Live Streaming Device
  
• Final Roll Out of Twitter's New Interface
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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