BeanCast 128 Legendary Value

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GUESTS

Esteban Contreras, Social Media Manager, Samsung (Listen to Social Nerdia)

Bill Green, Creative Strategist, Humongo (Read MTLB and Listen to Adverve)

Lois K. Geller, President, Lois Geller Marketing Group (Read her blog)

Michelle Tripp, Creative Strategist, Brand Forward

Topics:

State of Brand Value

• Ad Age on the Auction of Old Brands
  
• Ad Age on Silly Bandz Suit

Using Data, Not Procurement

• Post by Jonathan Salem Baskin

The Surgical Shopper

• Analysis by the Washington Post
  

Holiday Free Shipping Battle

• NYT Reports on the Trends
  

The Launch of RockMelt

• Ad Age Reports

Stories To Watch:

• Facebook Email
  
• Facebook/Google Contact Data Battle 
  
• Macy's Mobile Campaign
  
• Continued Growth of Mobile Goods
• QR Coding the Wish Book
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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