BeanCast 195: Deepening The Depth

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GUESTS

Jonathan Salem Baskin, Consultant/Author, BaskinBrand (His new book is Tell The Truth)

Kelly Eidson, Co-Founder, MoveLine

Len Kendall, Director, Digital, Golin Harris Chicago

Ian Schafer, Founder/CEP, Deep Focus

TOPICS

Targeting's Dilemma

• Marketing Charts Reveals The Problems
• DM News on Mis-targeting
• Ad Contrarian Question Targeting
• Ad Contrarian Debates Bob on the Subject
• Ad Age on CRM and Social

Characters On Social

• WSJ Reports on the Trend
• Ad Age Reports As Well

Email's Social Strength

• Mashable on Email's Popularity
• MediaPost on Commalities with Social

Google's Commenting System

• NextWeb on Google Annoucement

Digital Political

• ClickZ on Obama Campaign Digital Spending

STORIES TO WATCH

• Digital Burnout
• TechStars Cloud Program
• Upworthy.com
• Facebook Search
• Employers Asking For Facebook Passwords

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Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.