BeanCast 122: Viral Is Not A Strategy

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GUESTS

Kevin Briody, Director of Strategic Partnerships, Ignite Social Media (Check out some of his agency's latest work for a clienthere.)

Stuart Foster, Strategist, Mullen (Here's some work for client Planet Fitness)

Valeria Maltoni, Director of Strategy, Powered (Check out her blog, Conversation Agent, for more about the upcomingPowered webinar.)

Michelle Tripp, Principal, Brand Forward (Follow her client, Apprentice Contestant Liza Wisner, on Facebook)

Topics:

AOL's Buying Spree

• WSJ Looks at AOL's Changing Emphasis 
  
• Ad Age Analyzes The TechCrunch Purchase
  

Bypassing TV For YouTube

• NYT Looks at Trend Wish Small Biz
  

Mobile Coupons Driving Traffic

• Mobile Commerce Daily Looks at the Numbers

RTs In The Toilet?

• Website Magazine Reports on the Study

Delayed Holiday For Gamers

• NYT on the Delay of Nintendo's New Handheld
• Guardian on Sony Delays
  

Stories To Watch:

• Facebook Places Campaigns
  
• JetBlue
  
• Mobile Ad Invasions
  
• Boston Globe's Digital Moves
  
• Mashable's Future
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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