The BeanCast | The Best Marketing Podcast Anywhere

Branding (7)

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What Is The Unique Service An Agency Really Offers?

Advertising strategy has largely been ruled by creativity in the agency world. We talked a good game about strategy, but ultimately strateg…

Started by Bob Knorpp

1 Dec 8, 2010
Reply by Leigh Reyes

Ford A Marketer of the Year

So what do you think? I know the reader poll at Ad Age picked Southwest over Ford. Do you think they were right or was there a more deservi…

Started by Bob Knorpp

0 Oct 18, 2010

The Thing About Gap

So in light of the Gap's recent re-branding (link on Brand New) and the scorn that designers everywhere have heaped upon it, I decided to w…

Started by Stuart Thursby

3 Oct 16, 2010
Reply by Ryan Holota

The problem with "Corn Sugar"

Okay, the corn producers want to change the name of their sugar byproduct from High Fructose Corn Syrup (which gets maligned by health cons…

Started by Bob Knorpp

8 Oct 16, 2010
Reply by Ryan Holota

What About the MySpace Logo Disaster?

As Bill Green pointed out on the show this week (the one you can't hear yet, because I haven't posted it to the feed) that Gap wasn't the o…

Started by Bob Knorpp

1 Oct 15, 2010
Reply by Marcus Fox

Does Data Lead To Bad Ads

I wrote an in-depth comment for Bob Hoffman over at Ad Contrarian, then I pulled back and just saved the comment for later thought. I'm fra…

Started by Bob Knorpp

4 Sep 23, 2010
Reply by Bob Knorpp

Ikea Cat Herding

I've always enjoyed Ikea's campaigns. The latest is Ikea Cat Herding. The making of video has over 2 million views while the commercial tha…

Started by Stefan Halley

3 Sep 20, 2010
Reply by Bob Knorpp

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