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Direct Marketing (2)

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How Can We Use Data Better?

This subject has been a hot-button issue for me for some time, so thought I'd throw it out there in a big way. The current Fast Takes (68)…

Started by Bob Knorpp

1 Oct 13, 2011
Reply by tobiasschnell haider

What Will It Take For DMA To Reinvent Itself?

There's an interesting profile in Ad Age of both the DMA and it's new CEO, Larry Kimmel. What I'm wondering is whether anyone sees change c…

Started by Bob Knorpp

3 Oct 6, 2010
Reply by Howie Goldfarb

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