Did GoDaddy CEO go too far? What (if anything) should brands do?

Interested to see that somebody brought up the GoDaddy CEO's video of him shooting an elephant in Africa on the show.  

Here's a good recap of the story so far:

http://ecocentric.blogs.time.com/2011/04/04/godaddy-ceo-on-shooting...

Do you think he want too far?  GoDaddy is known for stunts for like this.

Should people pull business from GoDaddy?

My Take:

I think the part of the video where people are seen breaking down the carcass in GoDaddy shirts is def going too far... My company is considering pulling business from GoDaddy as a result.