Is It Worth The Bet For Faith-Based Audiences?

I love this article in Adweek talking about the troubles Hollywood has reaching the faith-based audiences with films. It seems like a (forgive the pun) damned if you do, damned if you don't scenario. But I gotta wonder if the whole article and sentiment misses the point. After all, The Blind Side did great. So doesn't it just come down to good content? Is it really tough to reach the faith audiences or is it just that the movies made for faith audiences usually suck?