We make fun of calling our online social connections "friends," all the time. They can't be friends unless we know them personally, right?
This Adweek article explores this notion and supposes that all this "friending" is actually making us feel more isolated. We aren't going out and having meaningful connections with people. Instead we are too busy having meaningless, surface connections with folks we may never have met.
Two things. First, I don't know about you, but most of my real world connections are surface relationships too. Just sayin'. I'm not getting intimate and honest with a whole lot of people anyway, so maybe the notion that online is doing this to me might be overplayed. Second, I've actually been moving some of my online relationships into meaningful territory, sharing hopes and concerns and business plans with folks who I know have my back. Even though I may never have met some of these people, I have a deeper relationship with some of them than with many of my real-world friends. Is that sad or just the evolution of friendship?
I'm not so much arguing against the premise of the article as much as looking for perspective on it. Do you feel lonelier online than when out with friends? Am I the only one making real friends in a virtual way?
Tags: adweek, friends, online, social
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