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Ben Kunz replied to Bob Knorpp's discussion 'Selling Yourself On Twitter'
I don't have a problem with this, because it seems a straightforward proposition. "Here's a brand, they've paid for placement, and if you are interested you can follow them." The source is straightforward, it's opt-in,…
Ben Kunz commented on Bob Knorpp's blog post 'Why #followfriday Matters (And Why Brands Should Be Paying Attention)'
Perhaps I am a bad person, but I don't do follow Fridays. (Except once, I recommended the new iTunes logo, cause he kills me.) The reason for me is all the #FFs in the stream seem a mutually stroking swap of link currency, with the focus being…
Ben Kunz commented on Bob Knorpp's blog post 'Topics for 9/5/2010 Show'
Wow. Great questions. I'll have to study prior to the podcast. Thanks for ruining my Sunday morning ;)
Ben Kunz commented on Bob Knorpp's blog post 'Ideas Drive True Growth'
We have met the enemy and it is us. Back in the 1970s, the United States population made a huge shift from retirement plans and pensions sponsored by companies to individuals putting their money in 401ks. If you look up a chart of the Dow Jones for…
Ben Kunz commented on Bob Knorpp's blog post 'Creativity vs. Formula'
This is a puzzle. If advertising works -- the message really resonates against the target audience -- then you'd surely replay it. But in a world where the average U.S. consumer is exposed to 12 hours of media a day, much of which while…
Ben Kunz commented on Bob Knorpp's blog post 'If I Were The Agency For The U.S. Census'
Intuitively this feels really good -- there are 576 million credit cards in the U.S. with lots of data. But if you dig further, there are only 176 million cardholders, covering only 78% of all households. The fastest-growing populations such as…
Ben Kunz commented on Bob Knorpp's blog post 'What Exactly Is A Brand?'
I riffed on this a while back, but I'll replay: A brand is a mental shortcut because there is too much information in the world for each of us to decide the value of every decision. So we bookmark it. You love your children or your wife not…
Ben Kunz commented on Bob Knorpp's blog post 'What They Least Expect'
I like this: "Innovation is an understanding of the consumer that's more than a reflection of their desires, but is prescient of what they never even knew they needed until they met you."
What I'm wondering is how do we take the…
Ben Kunz commented on Bob Knorpp's blog post '4A's Transformers Program Misses The Point'
Bob, what can I say. All this reminds me of the invisible dividing line in business between executives who need secretaries ("office wives") to function, usually men 50+, and younger managers who fly by Google calendars and Outlook. There…
Ben Kunz commented on Bob Knorpp's blog post 'The Virtual Economy'
Bob, THIS is what I call a post. Extraordinary view on what is real, not real, and why we buy things.
You should check out the book "Spent" by Geoffrey Miller, who uses evolutionary psychology to explain why we crave things and associate…
Ben Kunz commented on Bob Knorpp's blog post 'Is Twitter Really Pointless?'
I'm vacuuming.
Ben Kunz commented on Bob Knorpp's blog post 'Free Means Changing The Currency'
Bob,
Regarding free, all this hyperbole is really just ornamentation on the basic "cross-subsidy" economic model. Television and radio have done this for decades giving away content in response for advertiser funding access to eyeballs…
Ben Kunz commented on Bob Knorpp's blog post 'Marketing Yourself'
Nice bit.
One other truth is most managers don't like to hire. We do it infrequently, and when it comes around it's added work with a lot of risk. Now, great, we get to wade through 100 resumes all in different fonts to try to find 7…
Ben Kunz commented on Bob Knorpp's blog post 'Why I Do Long(ish) Shows'
I hear you. I admit at first I wondered why you went with a 60-minute format ... but it is very refreshing to hear (or be with) a group of people debating issues at length, with no rush. Here's to rebuilding our attention spans.
Ben Kunz commented on Bob Knorpp's blog post 'A Lesson in Blogger Outreach for the 4As'
Great comment by Kelly. I confess after hearing it I visited Abscam, which I never read, and laughed. The guy is so irate and vulgar he's hardly a credible critic.
The interesting story here in my mind is how poorly any speaker can come off…
Ben Kunz commented on Bob Knorpp's blog post 'Costco! How Do I Love Thee?'
I'm about to write something horrible but true. The answer lies in demographics -- many bloggers are early technology adopters with expensive laptops working in white-collar jobs, and thus more comfortable hanging out with cool, affluent,…
Profile Information
- Marketing Specialties:
- Advertising, Web, MARCOM
- Website:
- http://www.thoughtgadgets.com
Comment Wall (1 comment)
- At 1:49pm on September 30, 2010,
happiness said… - Hello dear
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and i love it i think we can from there click through my email address thus;(happiness4life1@yahoo.co.uk)
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have a wonderful day
yours
Happiness
i am waiting for your lovely reply through my email address so that i will from there send you my picture so that you will see how i look like ok try to get me back because there is many love in sheering have a wonderful sweet dream and lovely day
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