You know, I'm happy to invest in telemarketing or direct mail or web ads - format doesn't matter if it's relevant to the task and the audience. And "TV" commercials have their place, whether delivered via broadcast or cable…
Bob, I think you give them far more credit than they deserve.
Had Facebook devised and communicated reasonable principles for third party applications and data usage, I would agree with you. (Apple has done it effectively with their AppStore.) But…
Oh Bob, you have no idea... I'm at the third day of SocCommMedia. Incidentally, it's been a super conference - but primarily for the networking and off panel learning. My take is that Social is at a crossing point. Half of the audience are…
Great thoughts.
I've three times lived with just one car between the two of us. Once after we moved to LA (after seeing the ridiculous price of insurance), in Connecticut where I lived on planes and trains, and again this past year after our…
Bob,
This is a real big issue, and it's nice to see they have you on the case.
How to invest precious dollars and where to cut money is never easy. Outside the Fortune 500, the largest budget line item for many CMO's is trade shows,…
Great points Bob. What's sad is how often pre-framed research studies are gleefully interpreted and produced by what-used-to-be reputable research houses.
Someone put out another Tweet this week stating: 91% of retail companies will be on…
Bob,
The world needs visionaries. Yours is a laudable goal. Some Associations (and Universities) provide educational services, but the "experts" delivering education are often (usually?) "commercial" partnerships that advance…
I took my Master's degree in Direct Marketing, believing that a positive change was a coming. That one-to-one marketing would have a fundamental role in the marketing mix. That the industry would be defined by more than just mail and…
It's called Direct Marketing. For some products, it's the best way to sell. Most of us just can't check our ego in the car, walk up to that door, and ring the bell.
Bob,
A few thoughts: The most powerful event marketing tools are rarely seen, and generally misunderstood by brochure-jockeys and panel ad builders. The kinds of events described here remind me of the hard-sell publisher events that junior…
May 21, 2009
Edward O'Meara is now a member of The BeanCast | The Best Marketing Podcast AnywhereMay 21, 2009
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