"I think that Gap left their logo alone for too long. It became a classic piece of marketing that consumers have come to love, a staple in the shopping malls, and something that most people really identify with.
I don't buy anything from the…"
Stuart Thursby's Discussions
The Thing About Gap
Started this discussion. Last reply by Ryan Holota Oct 16, 2010. 3 Replies 0 Favorites
So in light of the Gap's recent re-branding (link on Brand New) and the scorn that designers…Continue
Is Skepticism Rising?
Started this discussion. Last reply by Bob Knorpp Sep 30, 2010. 2 Replies 0 Favorites
Over the past month or so, I've noticed that advertising commentators and practitioners alike are starting to get a bit weary of the social media bandwagon.Not to the point where it's being…Continue
Stuart Thursby's Page
Latest Activity
Stuart Thursby replied to Bob Knorpp's discussion Why People Unfriend You On Facebook"Agreed. I cross-post certain items (say, a recent blog post or new project on Behance, etc), but mostly my social networks are kept separate, even with some crossover in terms of followers/friends/etc.
The way I look at it, Facebook's for…"
Stuart Thursby replied to Stuart Thursby's discussion The Thing About Gap"100% agreed. Their 1969 branding/advertising campaign over the last year or so has been striking, confident and classically understated. This logo makes a hash of it, which makes me wonder if their branding which will follow this up will be equally…"
Bob Knorpp replied to Stuart Thursby's discussion The Thing About Gap"I hate to get into semantics, but a logo doesn't make a brand. So while the graphics help to communicate the brand, ultimately the brand has nothing to do with the graphics. I would argue that it's not a "new brand" showing a…"
Stuart Thursby posted a discussionThe Thing About Gap
So in light of the Gap's recent re-branding (link on Brand New) and the scorn that designers everywhere have heaped upon it, I decided to write a little piece on it.The crux of it is that we can argue about Helvetica and gradients until the cows come home, but regardless of technique the new brand shows an incredible lack of confidence or commitment, and gives a substantially weakened brand to…See More
Stuart Thursby replied to Bob Knorpp's discussion What do you think the chance are for Windows Mobile 7?"I think they stand a chance by default. There's more room for more platforms in the mobile world than the desktop computing world (which fundamentally come down to two practical choices; sorry, Linux, as nice as you are to use), similar as in…"
Bob Knorpp replied to Stuart Thursby's discussion Is Skepticism Rising?"I've written several blog posts recently on this subject. I don't want to be self-serving, so just search "social media" if you want to find them.
But my basic premise right now is social media is only a media, not a tactic. All…"
Marcus Fox replied to Stuart Thursby's discussion Is Skepticism Rising?"I've also noticed that many are questioning the results of social. But everything is so fast moving and I think it is very difficult to gain a wider understanding by people not early adopters or those with the inside track."
Stuart Thursby posted a discussionIs Skepticism Rising?
Over the past month or so, I've noticed that advertising commentators and practitioners alike are starting to get a bit weary of the social media bandwagon.Not to the point where it's being dismissed, but it seems like people are starting to finally question the validity of all the end-of-the-rainbow statements we've been hearing about Facebook, Twitter, etc.I'm not going to lie: I love the major social media innovations in recent years, but the noise level surrounding them has been ludicrous.…See More
Stuart Thursby replied to Bob Knorpp's discussion The problem with "Corn Sugar""Starbucks should've been toast long ago, if demonstrations successfully toppled larger corporations/groups as much as they're alleged to. Corruption and greed did Enron in, not people on the street.
I'm wary of this attempt as much…"
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- Marketing Specialties:
- Advertising, Web, Social Networking
- Website:
- http://www.sthursby.com
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