BeanCast 154: Harder Drugs, Like Facebook

Comment by Wendi Cooper on May 23, 2011 at 1:05pm

I'm pretending I'm on the show - just for fun.

 

My opinion on Linked In.  It's all about the value of the data, and that's about it...nothing more, nothing less.  What is so difficult to understand about that?  And the information that Link In has is unlike any other site as it delves into the professional aspect as opposed to the human/social aspect.

 

I agree with Bill the conversations on Linked In "groups" is a joke, as it is really disturbing the "quality" and the self proclaimed expertise.  I was told that belonging to groups on Linked In was a great - I joined a few, including Mashable, and I just could never find an interesting conversation.  It became time consuming also.  Just received a notice about a conversation posting for a group on Linked in...I usually just delete these without opening.

 

Bob got the bad mic this time.

 

I agree with Joe, they are all interconnected - and this is why eventually the bubble will pop very loud.  It's the first IPO...that's why it went off the chart.  First one out of the gate.  I'm sure Linked In has a plan.  There is no IPO without a future plan.  And it's not to pray.

 

There we go, Bill just mentioned what I said above.  

 

NetFlix - two words - Family Entertainment in the home, ease of use and function - now with instant viewing on the web - they have the entire ball of wax.  Hulu is  not Net Flix - why compare it? How can you compare YOUTUBE to NetFlix?  It's completely different.  I can't believe no one has an opinion.  

Exactly - on demand when you want and what you want...B2C!  DIRECT RESPONSE.  Joe just said it...Customer Service.  Instant gratification and CRM.  Finally someone chimed in about distribution deals and how complicated they are....

 

More people will subscribed to Net Flix to see the original series - that's the key to increase subscriptions as they need to always be gaining in order to sustain due to attrition.  Yes it is just like HBO as it is a subscription model - HBO has been able to afford this model without the internet being a viable video stream until the past few years, so why not Net Flix? They obviously have a huge consumer base, now don't they.

 

House of Cards is a licensed show not exactly original content - it is not produced nor is it owned by Net Flix!  They have the license for distribution on Net Flix.  Believe me there is underlying distribution channels besides Net Flix for back up.

 

Facebook API - Oy vey.  Just another invasion of my privacy and reason not to use Facebook.  Is it an opt in? Does any one really care what jeans you are wearing?  Isn't this just like a "Like" button? FB didn't make a big deal because it sucks.  How much will the brands pay for that?  What price tag can FB put on this?

Yippee Joe chiming in - thanks Joe!  I agree - it's back to the celebrity that gets drunk and arrested.  No control of your brand image.  Fake reviews happen all the time on the internet.  To think they don't is being extremely closed minded.

 

Bob - how did that Dr. Pepper thing ever get started?  :)

 

Yes Bill Green again!!!!  Tag abuse is rampant as is review abuse- why not Brand Tag Abuse.  This has been going on forever.  

 

YES PEOPLE WANT TO BUY STUFF ON THEIR COMPUTER RAHTER THAN THEIR PHONES.  In direct response we've been trying to make Mobile  (phone) work for purchasing for many years...and its really difficult to get the consumer to react or act this way - plus the processing of the payment, the information necessary, etc., there is a lot at the infrastructure side to service the order that is complicated also.  But lap top, Ipad, Desk top - is more convenient and an easier way to purchase for sure.

 

ECommerce in mobile (phone) has been and will be very difficult.  I'm amazed that this is a topic - in DR we've been challenged with this for over 8 years - and it's a really tuff one to make work.

 

We've talked about the QR code and being in the store and researching different price points - but why drive home to order it, wait for it, pay shipping, when you can touch and feel and take home right in front of you?

 

Mcdonald's - Leave them alone.  The birther's just don't have anything to do so now they want to kill Ronald.

Who really cares about this?   Joe 11 year olds don't eat Happy Meals - the 3-5 year olds do.  SCARE tactics do not work.  Prevention doesn't sell product nor stop people from eating or smoking or drinking it.

 

It was fun.

 

 

Comment by Bob Knorpp on May 24, 2011 at 8:02am

Wow! I have no words! Thanks for all your insights. Always a pleasure to hear from you, Wendi.

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