BeanCast 164: The Eunuch

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I am often energized by my guests and that's the best way to describe what happened this week.

Well, that and the ginseng tea I drank. That energized me. Which once again I found to be a mistake as well. Ginseng and my metabolism don't get along well. But that's a tale for another time.

We got into some deep, philosophical territory this week, discussing what brand equity really is and how we need to go about building it. Good stuff and well worth a listen.

And some of us also couldn't get Joel Ewanick's name right. Apologies, Mr. Ewanick. But I'm sure you've heard it all before.

Hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

GUESTS

David Burn, Editor, AdPulp

Wendi Cooper, President/Founder, C Spot Run

Kelly Eidson, Digital Strategist, Modea

Tyler Hurst, Consultant, TDHurst.com

TOPICS

Branding to the Sole

• GM Wants to be Best Consumer Brand
• Louboutin and Yves Saint Laurent Case

Social and Riots

• NYT Analyzes Social's Role in the London Riotsl
• NYT on London's Image Problem

The Affluent and Digital

• eMarketer Reports on the Study

Gamefication Redux

• Mobile Marketer Looks at the Craze

USPS Still Looking Ahead

• NYT Reports

STORIES TO WATCH

• Retail's Enters Crunch Season
• Understanding Jersey Shore Demographics
• Football and Fall Show Integrations
• Social Out To Become Less "Evil"
• Anonymous to Kill Facebook

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.