The BeanCast | The Best Marketing Podcast Anywhere

BeanCast 181: The 2011 Year In Review

 

LISTEN TO THE SHOW NOW OR SUBSCRIBE FOR AUTODOWNLOADING

 

It's that time again!

 

Each year, we take the last regular show of the year and run down the biggest stories of 2011. It's a retrospective that's both fun and informative, as we remember how much the marketing landscape has changed in the last 12 months.

 

And this year I have two words to sum up the experience: Stephen Hawking. Nuff said.

 

Hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

 

 

GUESTS

 

Saul Colt, Consultant, SaulColt.com

 

Bill Green, Creative Strategist, BFG Communications (Listen to Adverve)

 

Anthony Kalamut, Advertising Program Director, Seneca College

 

Angela Natividad, Digital Strategist, E2C2 (Listen to Adverve)

 

 

 

TOPICS

 

  • Starbucks Logo Change
  • Instagram
  • Tablets and Magazines (iPad 2 and mags / Kindle / Fire / Samsung, etc)
  • Eric Schmidt Steps Down At Google
  • Social Measurement
  • iTunes Passes 10 Billion Apps
  • Groupon As Darling, Then Scapegoat (Social Goes Local)
  • Twitter Repeatedly Blamed for Rioting And Terror Organizing
  • The Buying of HuffPo by AOL (How it changes they're ad offerings)
  • J.C. Penney Gets Outted for Black Hat SEO
  • Mobile Purchasing (Apps, Tools, NFC)
  • Chysler's Tweet of Shame
  • QR Madness
  • Google Introduces the +1
  • The Ad-Supported Kindle
  • Mobile Phones Revealed To Be Tracking Your Every Move For Ad Targeting
  • PlayStation Network Shutdown
  • Empire Avenue and Klout
  • The Renaissance of LinkedIn (profitable, big IPO, ect.)
  • Netflix Ruins It's Business
  • Legislating Against "Happy Meals"
  • Facebook Opens Commenting Without Likes
  • Launch of Google+
  • Hulu To Be Sold
  • NewsCorp's PR (and Legal) Disaster
  • Post Office Reaches an Impasse
  • Twitter's Keeps Playing With It's Ad Model
  • The Changing Balances Between Black Friday and Cyber Monday
  • Apple After Steve Jobs

 

 

STORIES TO WATCH

 

  • Future of Techcrunch
  • Entrepreneurship
  • Airlines and Social Seating
  • Agency-Funded Start-ups

 

 

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

 

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

Views: 78

Tags: 2011, adverve, angela+natividad, anthony+kalamut, apple, bill+green, saul+colt, starbucks, steve+jobs, year+in+review

Comment by Dave Delaney on December 20, 2011 at 8:51am

Loved the episode Bob. I'm so happy I discovered The Bean Cast this year. It's been fun to hear you and your guests (many of which are friends). I thoroughly enjoy each show!

Your discussion of interns running Twitter accounts reminded me of a post I wrote a while back. I thought I would share it here: http://www.davemadethat.com/2009/05/29/social-media-professionals-n...

Happy Holidays! I look forward to future episodes. Keep up the great work. 

Comment by Bob Knorpp on December 20, 2011 at 9:36am

Thanks! Really appreciate the sentiment and the support. Happy holidays to you as well.

Comment by Bud Adams on December 20, 2011 at 6:09pm

Hey Bob, been listening to your show for a while, finally took notice of where you got your music, but maybe it's just not my lucky day - Pod Safe Audio doesn't seem to exist...  let me know.  Thanks, if you have a chance check out my show Creative Over Coffee.  -Bud

Comment by Bob Knorpp on December 20, 2011 at 6:46pm

Yeah, podsafe was pulled within the last few months. I need to update the show notes. Not sure where to go now! But luckily I have a good relationship with Craig Jacks who did my out music. He supplies me with tracks as I need them.

BTW, thanks so much for listening! I appreciate it so much.

Bob

Comment by Danny Starr on December 21, 2011 at 2:03pm

this was a great show and great way to cap off a great year Bob.

Angela delivered the best line I have ever heard about Klout - "it's just a way for people to stroke their e-penis" LOL

Comment

You need to be a member of The BeanCast | The Best Marketing Podcast Anywhere to add comments!

Join The BeanCast | The Best Marketing Podcast Anywhere

Search The BeanCast™

Members

Facebook Followers

© 2012   Created by Bob Knorpp.   Powered by

Badges  |  Report an Issue  |  Terms of Service

ac75538efd9142399fadbd0e474ea353