BeanCast 187: Joe In 30 Seconds

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Joe is a favorite on the show. This much must be obvious by now. But when he said he could tell us all about his new "startups for brands" concept in 30 seconds, we all had to laugh.

But that aside, this show was a tremendously fun romp through Super Bowl hype. Lots of great thoughts from people who know both the challenges and rewards of getting value from the biggest TV event each year.

I hope you enjoy the program. And please remember, I'd love some more Twitter followers to continue the conversation there. Just follow @TheBeanCast.

GUESTS

Tedd Aurelius, VP, Account Director, The Martin Agency

Dan Goldgeier, Copywriter and Blogger, AdPulp and TalentZoo

Steve Hall, Publisher, Adrants

Joseph Jaffe, Founder, Evol8tion

TOPICS

Super Bowl Run-up

• ClickZ on the Coke Effort
• USA Today on Ads to Promote Ads
• Washington Post on Co-Viewing Efforts

AdMeter's Impact

• Story in Ad Age
• Challenges With SB Effectiveness Measurement

Agism In Adland

• Feature Piece From Ad Age

Owning Vs. Creating

• MediaPost Reports

Ads As Search Results

• Media Post on the Move From Google

STORIES TO WATCH

• Super Bowl Reaction
• Komen Kontroversy
• Fallout From AdMeter Results
• Anti-Obesity Campaign Outcry
• Viggle

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.