Episode 101: Likeability

GET THE SHOW NOW
OR
SUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNES

We all knew Facebook was big. I just don't think many of us realized how powerful they could become.

This week the doubts vanished as we got a glimpse of Facebook's drive to connect the entire Internet with tools to gauge consumer likes and dislikes. And they say Google is Skynet!

A great conversation that I'm sure will have you as animated as the guests were.

Enjoy! And as usual, I'd love to have you as a Twitter follower. I'm TheBeanCast. Thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Joseph Jaffe, Chief Interrupter, Powered (Joe's content can be found on Jaffe Juice and he recommends Aaron Strout's blog post "I See You" and episodes 93 and 94 of Jaffe Juice TV.)

Darryl Ohrt, President, Humongo (Also check out his blog, Brand Flakes For Breakfast and follow the upcoming Humongo Nation Tour)

John Wall, Co-Host, Marketing Over Coffee (He also blogs at Ronin Marketeer)

Alan Wolk, President, Toad Stool Consultants and Executive Director, The Hive Awards (Follow his blog The Toad Stool)

Topics:

Facebook Becoming Google

The Nielsen Facebook Study

Free Goes Pay

Green Marketers Blame You

Plus-Size Too Much For ABC

Stories To Watch:

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

DOWNLOAD THE SHOW NOW
SUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNES

Comment by Howie Goldfarb on April 26, 2010 at 10:50am: Excellent excellent podcast. Bob your killing it lately. I really enjoyed the objective discussion on Facebook from all angles. I even heard the term social media snake oil from someone. As much as we are the marketers we have been marketed to by these social networks. We forget their prime goal is to go IPO and cash out. That is their number 1 focus above everything including life itself! Network users or marketers be damned.

Great panel and the candor was appreciated. And sorry Darryl unless the Plaid Tour is stopping in Plattsburgh, NY or Altoona, Pa you not touring creative America! ;-)

Comment by Bob Knorpp on April 26, 2010 at 10:56am: I will say, though, that Facebook has had several fairly lucrative opportunities to cash out and has passed them all by. They clearly have world domination in mind.

Comment by Howie Goldfarb on April 26, 2010 at 1:44pm: LOL I like you last point. Zuckerberg is a vanemeglomaniac another reason I rail against FB.

Actually they can't cash out yet. The reason is the VC investors have valued the company at $14bil. If they go public at less (my guess is they could maybe pull $8-10bil) all those folks have to write down their holdings immediately and take a loss. The moment the Investment Bankers tell FB/VC's they can get the $14bil valuation they could go public with no write downs and no profit on the investment.

On a side note and I tweeted about this. I am writing up a Social Media Plan for a start up. Prior to recently a section was 'how to attract increase fans on your fan page'. Now its how to attract likes to your like page. Not the same cache. So I am leaving it as fans and I bet long term they will revert to Fan pages. Though it might stay 'like' in terms of the action since that fits with the outside of Facebook actions. 'Fanning' didn't sound right and if you read an article 'become a fan' doesn't sound right. Oh the semantics!

Comment

Search The BeanCast™