Episode 106: Shut Up Already
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There's a time for talk and there's a time for action. Clearly BP has not realized this line, with it's continuous string of PR gaffs. But as the panel points out in this week's show, it's hard to point the finger at them alone when the penchant for spin is so prevalent in our industry.
It was great to return after our Memorial Day break with such a fascinating discussion. And although I sound a bit like Froggy from the Little Rascals, we managed to pull off an extremely interesting show. Hope you enjoy it.
As usual, I'd love to have you as a Twitter follower. I'm TheBeanCast. Thanks for listening and please add a positive review to iTunes if you like the show.
Guests:
Jonah Bloom, CEO/Publisher, Breaking Media
Duane Forrester, Senior Program Manager In-House SEO, Microsoft (Real his new book, Turn Clicks Into Customers)
Herbert Krabel, President, Guerrilla Communication
Angela Natividad, Marketing Director, Hypios (Find links to AdVerve, Culture Buzz and more at her blog, Live and Uncensored)
Topics:
BP PR
- Ad Age Looks At the Work
- Ad Age Interviews the Fake Twitter Account Holder
- Convince and Convert Looks At What They're Doing Wrong
- The Examiner Discusses CEO, Tony Hayward
- Ad Age Poll
Social Spending
In-Store Vs. Online Purchasing
Twitter's Crack Down on Ads
Game Mechanics In Marketing
Stories To Watch:
- MTV Live Tweet Tracker
- Google Maps Lawsuit (Woman Walks Into Traffic)
- Mobile SEO
- Google's Continuing Privacy Issues
- Using Data Models To Predict The World Cup (And the Future)
- Is Conan on TBS Worth Conan on NBC Prices?
Credits:
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists at podsafeaudio.com.)
Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit
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*Image: LogoMyWay.com Contest
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Tags: adverve, angela+natividad, breaking+media, duane+forrester, guerrilla+communication, herbert+krabel, jonah+bloom, microsoft
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