Episode 93: Brought To You By The Letter "J"
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Sometimes there's a perfect marriage between the week's news and the panels I assemble months in advance. This was definitely one of those times.
With our subjects that ran the gamut from mobile to PR to social marketing, we had just the right mix for some really insightful commentary.
So please enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.
Guests:
Rose Cameron, Chief Strategy Officer, Euro/RSCG Chicago
Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and his book, Flip the Funnel at JaffeJuice.com)
Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company (Also read his personal blog at ScottMonty.com.)
James P. Othmer, Author, Adland, The Futurist and the forthcoming Holy Water (Available in June)
Topics:
Mobile Roadblocks
- Adweek Comments on the State of Mobile
- Red Cross Expanding Mobile Program
- NYT Reports on PleaseRobMe.com
- Examiner Reports on Carri Bugbee's Experience
- MediaPost Reports on Yelp Lawsuit
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The Dealer Rebellion
- NYT Reports on Actions by Toyota Dealers
- BusinessWeek Calls Congressional Hearings a Witch Hunt
- Toyota Conversations Website
- Joe's Recommendations to Toyota
Social's Place
- Piece on Managing Social Marketing
- Piece on Tweet Liability
- Baskin Piece on Why Social is Over-Hyped
- Jaffe Juice Debate Over This Issue
4As Combine Conferences
Too Hot For Brazil
Stories To Watch
- Clients Moving Toward In-House Strategy
- Chilean Earthquake/Charity Burnout Watch
- FiestaMovement.com 2 and Ford Sales Numbers
- Future of Story
- Yahoo!/Twitter Deal
Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists at podsafeaudio.com.)
Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit
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Views: 3
Tags: 4As, beancast, euror, ford, james+p+othmer, joe+jaffe, marketing+podcast, mobile, paris+hilton, rose+cameron, More…
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Comment by fairuse on March 2, 2010 at 2:49am -
This is a keeper. Your topics are getting much heat because they in the spotlight and talking points have been thrown into the sky to see which paragraph flies. Your jet fighter class panel's insight and position on social marketing was refreshing. I was becoming jaded by much of 'TVland's' trivializing the market value of social advertising. Yes, thoughtful discussion by all.
The group that is tough is eighteen years through eight year of college age; your cash cow. They will not tolerate the crap that I simply ignored with the mute button, they will strike back with a crew of Facebook and Youtube friends. Unless as you all [host & panel] know, a good entertaining campaign gets into their reality; Youtube, Facebook and app capable mobile. The catch? Don't mess with the the flow of their reality with 20th century style interruptions - bang you will be deleted.
My 2-cents List and rambles (thoughts) on the 'cast ....
1. Google - Contacts > reply all "be my friend". [note: "reply all" was an error before windows98 era.]
1.1 Marketing has made this concept a repeat 'stupid people trick" since 1980's. Engineering was suffered through the design review changes for marketing 'wish list' since I was in manufacturing computers with Intel 8080 chip. Now that features are software the great marketing idea vs operation without program fault is a tug of war with engineer. Suit wins too often these days. You are left in the cold when he public outcry hits your agency's design/plan. Cutting edge is two sided - foursquare?
2. Foursquare ad on Bravo Network tonight Monday Mar 1st
2.1 Watch Leo Laporte's TWiT show #237 for that ad if you missed it. http://twit.tv/twit
2.2 The same show showed be renamed TWiSocial Marketing Concepts (intro100)
2.3 Good luck with foursquare Ford. I believe Ford gets it. More Sync features please.
I have more 'cents' but the risk of foot-in-mouth is forcing a replay show first. it is that good.
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Comment by Bob Knorpp on March 2, 2010 at 7:37am -
Thanks for sharing your thoughts. It seems like we stirred up a lot of good thinking, which makes me happy. That's what we're here to do.
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