The BeanCast | The Best Marketing Podcast Anywhere

Bob Knorpp

Episode 94: According To Brogan's Day Rate


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Apologies to Chris Brogan for finding humor in his recent unpleasantness, but we did have a blast determining the value of everything we talked about on the show.

And speaking of value, this show is jam packed with it. Sometimes fate smiles with the perfect panel to discuss the news at hand. This was definitely one of those times.

So please enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Bill Green, Publisher, Make The Logo Bigger and Co-Host, AdVerve

Scott Henderson, Managing Director, CauseShift (Participate in his SXSW events to end hunger in America. Get details on the site.)

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and his book, Flip the Funnel at JaffeJuice.com)

Jim Louderback, CEO, Revision 3
(See Jim at the Diggnation and Scam School events at Stubb's during SXSW.)

Topics:

Viacom Leaves Hulu

Are Metrics Killing Creativity?

Google's Patent On Location-Based Ads

Leveraging Ads For Oscar Traffic


The Underwear Make-Good


Stories To Watch

  • Plaid To Make Big Announcement
  • HelloRewind
  • SXSW
  • New Book From 37 Signals
  • ABC/Cablevision Spat
  • The New Click Fraud is Streaming Fraud
  • Digital Billboards as Dangerous as Texting for Drivers


Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

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Views: 1

Tags: causeshift, haro, help+a+reporter, jim+louderback, joseph+jaffe, peter+shankman, powered, revision+3, scott+henderson

fairuse Comment by fairuse on March 9, 2010 at 2:35am
Hello Folks,
At the risk of being called odious by commenting before listening to the show I shall comment anyway. Before I address the 'cast I have a comment on "Stories to Watch"; Billboards and driver distraction. Absolutely hideous? Yes. Distraction? Well,that depends on who is driving - me not so much.


Don't have moving panel type or LED type Billboard photos handy. More later on Billboards.

BOT (BackOnTopic)

After a quick read of the show's abstract I think I understand you! Well, you can add this .. While I was signing for a commenter posted a list of services Roger Ebert should have. A very pricey list too. Me thinking an example, upgrade forum Media Gallery, with hours, rate & totals would help OP understand the resources needed. Long story shortened : I think the comment is trapped in moderation, I looked. MY tone was ok: maybe just misunderstood. Still paid the cover charge to Roger Ebert's CwF experiment. Maybe showing total due [ > $2000 ] as Intel hex dollars and PDP11 octal euros was a bad idea.

Will listen to show 94 in daylight after my "Monster in a box" shift ends (Apologies, Spalding Gray).
fairuse Comment by fairuse on March 26, 2010 at 3:58am
Digital Billboards as Dangerous as Texting for Drivers

Before I get started I would like to say my first comment on billboards is a fine example of the need to slow down and proof read. Sorry. I shall leave it as it is.

Billboards, texting and driving are all distractions to the person driving. Are the digital billboards as dangerous as texting? No, texting is by far the most dangerous thing you can do while driving. The eyes can scan all mirrors and speedometer in fractions of a second. Typing takes the eye off the area around the auto for seconds and we all know what happens then - you drive into a train or worse.

Billboards on the other hand are in the same plane as the mirrors, or if you will, the driver's eyes-on-the-road sight plane. Do the digital billboards distract? Yes. The most eye catching is the bright blue with motion type. The least distracting is the old red on black 'bank' style. Of course the banks are moving to the bright blue background with high contrast lettering.

I figured this out while driving around town dog tired. Every single one of those bright signs captured my eye and It took a second to refocus on the traffic in front of me.

My take on this question is complete.
Bob Knorpp Comment by Bob Knorpp on March 26, 2010 at 7:54am
LOL.... Thanks and no worries.. Just stay outta my way while I'm driving. ;)

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