Episode Fifty-Three: Media Battle Lines
DOWNLOAD THE SHOW NOWSUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNES
Like my local furniture dealers screams on TV before he tells you about his great deals: "WOW!"
To have any one of these guys on any show would have been a great thing. To have all three of them together was mind-blowing! It was such a treat to debate the evolving roles of media with three thought leaders in the space.
And to be honest, you can almost visibly see the moment that yanked control of the show away from me and ran away with the topics. But when you hear what they had to say, you'll see why I neither cared nor edited any of it. Fantastic. Insightful. WOW!
And while you're listening, please takes some time to add me on your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.
Guests:
Bill Green, Publisher, Make the Logo Bigger
Joseph Jaffe, President and Chief Interrupter, Crayon (Also Check out JaffeJuice.com and JaffeJuice.tv)
Ben Kunz, Director of Strategic Planning, Mediassociates (Blog is Thought Gadgets)
Topics:
The Media Debate
- Ad Age on the Coke Proposal
- Media Execs Call for Change
- NYT on Small v. Big-Ticket Ad Buys
- Washington Post on Online Video Ad Spending
- Media Post on Drops in Pay-Per-Click
Current's Twitter RFP
- Adweek with Details of the RFP
- Explanation of the RFP from Current
- AdRants Wraps Up the Pitch Details
- Bill Offers Commentary
- AdFreak Offers Commentary
- Current's Website
Saving Chuck
Real Estate Embraces Social
Blame The Advertisers
Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)
Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!
DOWNLOAD THE SHOW NOW
SUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNES
-
Comment by Joe Magennis on May 5, 2009 at 2:14pm -
Really enjoyed the episode, glad I discovered it. I wanted to contribute one point to the discussion as it relates to Current. During the conversation about Real Estate I believe, one of the guests was hypothesizing about the next level of disintermediation beyond brands bypassing the middle man and going straight to the creatives, he was wondering out loud if brands might eventually go a step further straight to consumers. Another guest dismissed it completely, equating it to "bicycles through rings of fire".
As I was listening, I was trying to get my two cents in by yelling at my windshield to bring up the point that your previous topic Current is building it's entire platform around user generated content .. including very successfully encouraging advertisers to provide minimal amounts of brand messaging and let the audience create the spots.
I'm not so sure that your guest should dismiss the idea so quickly.
Great show, looking forward to more lively conversation.
-
Comment by bg on May 5, 2009 at 2:57pm -
That’s okay Joe, I've yelled at windshields too. Pounded a few dashboards too. ;-p
We weren’t dismissing the concept of UGC per se. What I was commenting on was the accidental stuff on YouTube that nobody in their right mind would approve of ahead of time. Like someone riding a bike through fire or something, and oh, btw, the person just happened to be wearing a t-shirt with a Pepsi logo. Next thing you know, it gets 12 million views and you just know Pepsi is going to want to be a part of it somehow. Kind of hypocritical considering they would have never approved it in the first place.
It also goes to the quality issue. That same clip would also likely be shot on a cell phone and look like crap. I've watched Current enough and have said as much that I think their quality is better than a lot of brands actually. The homemade ad section is impressive. So yes, they've built their base around a UGC platform, but they can also be so much more than just that.
Comment
© 2012 Created by Bob Knorpp.
Powered by 
.
ac75538efd9142399fadbd0e474ea353
You need to be a member of The BeanCast | The Best Marketing Podcast Anywhere to add comments!
Join The BeanCast | The Best Marketing Podcast Anywhere