Episode Seventy-Nine: The Wrong Questions

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It's been a busy-kind-of-expose-poor-conclusions-in-a-spun-report kind of week.

Yes, I know most reports and studies we see are probably biased if not pure fiction. But this week put perspective on just how systematic the process is of generating a report to fit predetermined conclusions. And it was fascinating to get such great perspective on the subject from this awesome panel of guests. So listen and get clued in with some powerful insights.

Enjoy the show. And please add me to your Twitter profile. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Duane Forrester, In-House SEO Manager, MSN (Also for more on Duane and information on ordering his books, go to The Online Marketing Guy)

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Aaron Strout, Director of Marketing, Powered (For more on Aaron, visit Stroutmeister.com, and check out his podcast Quick-N-Dirty)

Hadji Williams, Author/Blogger, Knock The Hustle


Topics:

Spinning Numbers

• The Razorfish FEED Report
• Adweek Reports on the Study
• Ben Kunz Goes Ballistic Over the Methodology
• My Engagement With Razorfish Regarding Bias
• BtoB on a Study Proclaiming Social Receptiveness
• Ad Age Reports on Nielsen TV Viewing Report
• Aaron's Article on Social Metrics

The Big(gest) Launch

• Ad Age on the Modern Warfare 2 Launch

Google Buys AdMob

• NYT on the Acquisition/a>/li>
• Ad Age Offers Further Analysis

Retail to the Rescue

• Ad Age on the ANA Meeting
• LAT Article on Customer Satisfaction

That Engaging Microsoft

• MediaPost Reports on Microsoft's Ranking

Stories To Watch

• Jordan Kretchmer's New Effort
• Coming Changes to Page Ranking
• Palin's Use of Social Media
• Where Do Twitter Lists Go Next
• What Happened to Twitter RT Beta

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

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