Episode Thirty-Four: Shorting The Long Tail

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This was probably my most challenging show to date. The Long Tail theory is complicated enough to explain, but in light of the questions as to its validity, I felt I had to dig as deeply as possible. If nothing else I had a great time and the show is entertaining. But I think there's also a lot of meat to this discussion. Hopefully you'll get something valuable out of it. And please, I'd love to hear more feedback on this issue from you all. Drop me a line!

Guests:

Al Gadbut, President, AcquireWeb
Bill Green, Publisher, Make The Logo Bigger

Topics:

The Long Tail Challenged

• The Orlowski Article
• The Original Wired Article by Chris Anderson
• Bill's Commentary on Make the Logo Bigger
• eMarketer on When Blogs Aren't Right

Balancing Ad Frequency

• Ad Age Reports on the Study
• The They Milk the Story With This Post

What is Viral?

• Commentary in Ad Age

Facebook Connect

• NYT Reports on The Launch

Mobile, Unfulfilled

• Forrester Blog Post from Nokia Event
• Follow-Up Post on NFC
• My Commentary
• Ad Week Reports on Target App for iPhone
• Ad Age Reports on Top iPhone Apps

Suing Dr. Pepper

• Ad Age Reports on the Suit
• My Commentary

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

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Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

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