Episode Thirty-Two: Bailouts and Blogs

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The turmoil surrounding the auto industry right now is massive. And few places are more volatile than the blogs, forums and other social media applications.

Right now the opinions range from the considered to the downright slanderous. But in the midst of it all, there are two men offering measured doses of facts and generous doses of personality.

This episode is a peek into how a person tasked with leveraging social for marketing, uses those same tools for managing crisis. It's definitely a show you'll want to reference again and again.

Guests:

Christopher Barger, Director of Global Communications Technology, General Motors
Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company

Topic:

Auto Industry in Crisis

• NYT Reports on Automaker Loan Request
• LA Times Reports on Failure To Seal Deal
• Ad Age on the Extension
• Richard Williamson Offers Opinion at Scripps News
• Seth Godin Weighs in with His Opinion
• Chicago Tribune Reports on Warren Buffet's Opinion
• Ad Age on the Support Letter from GM (I got mine, did you?)
• LA Times on Ford's Aggressive New Products
• Ad Age Video About Volt
• Scott Monty's Blog Post/Manifesto
• Representative McCotter's Speech
• The GM Facts and Fiction Website

Support Stories

• Ad Age Reports on Twitter Moms and Motrin
• AdRants on the Warpath
• Ad Age Reports on Ted McConnell's (P & G) Facebook Remarks

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

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Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

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