Fast Takes 48: Beating TV Clutter

Get the show now.

When Eamon Boyle from The Martin Agency said that buying the middle of a TV program is largely wasted dollars, I was floored.

It happens toward the end of this fascinated clip as Eamon, along with Bill Green and Peter Shankman, discuss the challenges and tactics of competing for TV viewer attention. We touched on everything from the DVR to product placement in rapid-fire succession. The result is a show with both engaging debate and succinct suggestions on how to manage technology that has dramatically transformed media buying needs.

Let there be no doubt, the crew still felt that TV was a good buy for most advertisers. However, we have to do so with eyes wide open and employ new tactics to affect the greatest impact for our dollars.

Enjoy the show. And remember, if you enjoy Fast Takes, you can subscribe on iTunes. And if you really enjoy Fast Takes, try subscribing to The BeanCast, the show it's drawn from.