Fast Takes 92: Beyond Social Platforms

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What do you think of when someone says, "Social Media?"

If we're honest, most of us would definitely answer, "Twitter" or "Facebook." But social media is a much broader space than this and marketers are beginning to wake up to this fact.

In episode 141 of The BeanCast, Dave Gray, David Spark and Scott Stratten weighed in on why our understanding of social media needs to expand in order to meet customers where they are. An interesting discussion that shows the need to move beyond our obsession with platforms.