Fast Takes 93: TV Check-Ins

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The idea of checking in the media we consume (much like the way we check in where we are these days) is a natural extension of the location-based craze. But what's most interesting about it is how this is affecting the way people are watching television — and how networks are leveraging this opportunity.

In episode 136 of The BeanCast, Gunther Sonnenfeld from Rapp/Cultura and Brian Steinberg from Ad Age waxed poetic on the virtues and shortcomings of media check-ins. It's a great segment, worth hearing again.