This Week (testing)

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The BeanCast
BeanCast 559: Marketing Sex

TOPICS

The Case for Disruption

The Media Cold Shoulder

Sexism in SexTech

The Digisexual Debate

BeanCast 558: Easter Eggs

TOPICS

Focusing on Outcomes

Are Influencers Too Effective

Negative AI Experiences

Recession Advertising

BeanCast 557: 3 Guests, 1 Voice

TOPICS

Creative by Teamwork

Differentiation Dilemma

Effectiveness of Mascots

Protecting Kid Influencers

BeanCast 556: She Loves Tattoos and Ketchup

TOPICS

Voting With Wallets

Navigating Gamer Culture

Creative vs. Effectiveness

Differentiating Agencies

BeanCast 555: Procurement Is Your Friend

TOPICS

Truth About Procurement

AOR-to-Project Dilemma

Facebook Rebranding Apps

Star Wars Brand Problems

 


Blog
Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.