This Week (testing)

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The BeanCast
BeanCast 531: Skull Shaver Wins

TOPICS

SB Winners/Losers

SB Politics

SB Millennial Impact

SB Metrics Distrust

BeanCast 530: Belichick Scares Children

TOPICS

Positives of GDPR

Problematic Privacy Ruling

Endorsement Coaching

Game-Day Stats

BeanCast 529: Woke Washing

TOPICS

A Common Platform

Influencers in Retrospect

Streaming Strategies

Facebook Page Quality Tabs

BeanCast 528: An Admirable Admiral

TOPICS

Toxic Masculinity

IoT and Privacy

No Big CES News

Gig Subversion

BeanCast 527: Blame American Pickers

TOPICS

Enhancing Delivery Moments

Empathetic Marketing

Reddit’s Duopoly Challenge

NBC Further Reducing Ad-Load

 


Blog
Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.