This Week (testing)

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The BeanCast
BeanCast 546: You Can't Fake Virginity

TOPICS

Non-Ad Thinking

Smaller Competitors

Project Management’s Future

Instagram’s New Ad

BeanCast 545: Digital Hellscape

TOPICS

Experience with Digital

The Coming Triopoly

Standardizing Influence

Programmatic Cabs

BeanCast 544: Disney Owns Everything

TOPICS

Upfront Round-up

OOH Creative

First-Party Data

Clear History Comes to Facebook

BeanCast 543: Breaking up Facebook

TOPICS

Breaking Up Facebook

Influencer Terminology

Embracing Addressable

Corporate Accelerators Today

BeanCast 542: Just Another Holding Company

TOPICS

Mental Health in Advertising

Alternative Agency Networks

Consumers on Brand Inspiration

Impact of ITP 2.0

 


Blog
Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.