This Week (testing)

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The BeanCast
BeanCast 799: The 2025 Year-End Review

TOPICS

AI blossoms into the fully disruptive force that we always knew it would become

The Omnicom+Interpublic deal

The Trump 2.0 administration

The battle over who will own Warner-Discovery

The TikTok ban that never happened

The growth of women’s sports advertising

Meta ends fact checking

Digital content creators gain the attention and representation they wanted from Hollywood

Amazon’s makes huge gains in their ad solutions

Cracker Barrel’s logo fiasco

Google and Facebook manage to avoid many of the worst possible outcomes in their antitrust cases

BeanCast 798: People Who Talk To AI For Hours

TOPICS

Netflix to Buy Warner-Discovery

Omnicom’s Lastest Merger Spin

Political AI Agents Better Than Ads

Creating a “Truth” Moment For Guns

BeanCast 797: Trust But Verify

TOPICS

Big Tech’s OpenAI Dilemma

Trusting Amazon’s Ad Platform

The Right Antitrust Remedy

Under Using Your Comms Department

BeanCast 796: Scott Galloways Nipples

TOPICS

Using Humor on LinkedIn

Social Listening’s Bot Problem

Media Diversification Today

Creators Question Meta’s Reels

BeanCast 795: Is AI "Licking" Us?

TOPICS

The Impact of Too Much AI Praise

China Regulates Influencer "Authority"

Meta Profiting on Scam Ads

Avoiding "We" in Apology Statements

 


Blog
Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.