This Week (testing)

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The BeanCast
BeanCast 540: Feel The Love

TOPICS

Google Ending Cookies

GenZ Product Reviews

HIPAA and Voice

VR Now

BeanCast 539: Creative as a Media

TOPICS

Accenture Acquires Droga5

Digital Driving TV Resurgence

Reach vs Quality

Watching DTC Go Public

BeanCast 538: It's Not Fraud

TOPICS

Pragmatism About Facebook

Instagram and Brand Safety

Auction Duplication

The Need for Mentorship

BeanCast 537: And Also, Us

TOPICS

The AI Divide

Marketing Ethics

Breaking Up Big Tech

Branded Podcasting

BeanCast 536: Joe Has A Book?

TOPICS

Frictionless Brands

Facebook’s Endgame

Consumer Tracking

A Standard for Addressable TV

 


Blog
Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.