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GUESTS

Christopher Baccus, Director of Digital and Social Media, AT&T (Also check out The Auto Marketing Blog and Gas Station Tacos)

Kelly Eidson, Digital Strategist, Modea

Bill Green, Creative Strategist, BFG Communications (Also read MTLB and listen to AdVerve)

Angela Natividad, Executive Editor,  TagaroDDB  (Also listen to  AdVerve)

TOPICS

Mobile Optimization

• NYT Reports on the Movement
• Ad Age on InTo Now
• Ad Age on Visa's New Service

Mobile Gets More Creepy

• ClickZ on Google's Mobile Behavioral Targeting
• NYT on iPhone Tracking File

Why Victoria Is Liked

• Internet Retailer on Victoria's Secret as Most "liked" Brand

E-Books Dominate

• LAT Reports on E-Book as Most Popular Format
• Ad Age on NYT Pay Wall's Early Success

YouTube's Royal Broadcast

• WSJ Reports

STORIES TO WATCH

• EmpireAvenue.com
• NPR's Planet Money
• Apple Tracking You
• Where Did The Oil Go
• Facebook Studio

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.