The BeanCast

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BeanCast 244: Everyone Knows Coke

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Guests

Farrah Bostic, Co-Founder, The Difference Engine

Joseph Jaffe, Founder, Evol8tion

Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company

Darrell Whitelaw​, Digital Creative Director


Topics

Coke's Social Slam

Sources: Ad Age on the Coke statement, Ad Age with Wendy Clark's statement, Adweek on the Facebook conversion rate

Facebook Adds Hashtags and Video Ads

Sources: Ad Age reports on video play, Social Media Today opinion on video, ClickZ on the hastags

BuzzFeed's Ad Network

Sources: Ad Age on the BuzzFeed moveNYT on TV's native pitches, All Things D on native advertising

Globalizing Payment Online

Sources: Multichannel Merchant reports

Learning From Consumer Health Searches

Sources: eMarketer reports


Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

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Recursive Squirrel for bandwidth and 
Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.