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BeanCast 320: El Lo.co

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BeanCast 320: El Lo.co

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Esteban Contreras, Director of Strategy, Sprinklr

Jim Hopkinson, Founder, Salary Tutor

Scott Monty, EVP of Strategy, Shift Communications


Topics

Major League Gaming Sponsorships

Sources: VentureBeat reports on the arena

Facebook's Expected Mobile Ad Platform

Sources: VentureBeat reportsDigiday on the speed factor

Microsites For Engagement

Sources: Adweek reports

Ello's Ad-Free Social Network

Sources: Adweek reports


#AdFail5

Super targeting for a super practical joke.

VietJet Air does salacious photo shoot, then denies involvement.

The NFL hires a woman to CMO and "solves" their domestic abuse problems.

Yelp gets a taste of its own medicine.

Airport parking company uses a traveler's death for a little FUD.


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Mexia Interactive delivers the Internet of Things at retail. Schedule a demo day and receive a free $100 Starbucks gift card. Email john@mexia.ca.

The DMA Annual Conference and Exhibition. Learn from over 300 of the top marketers in the business today. Use the offer code “BEAN” for an additional $300 off. Register at dma14.org.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.