BeanCast 320: El Lo.co
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Esteban Contreras, Director of Strategy, Sprinklr
Jim Hopkinson, Founder, Salary Tutor
Scott Monty, EVP of Strategy, Shift Communications
Topics
Major League Gaming Sponsorships
Sources: VentureBeat reports on the arena
Facebook's Expected Mobile Ad Platform
Sources: VentureBeat reports, Digiday on the speed factor
Microsites For Engagement
Sources: Adweek reports
Ello's Ad-Free Social Network
Sources: Adweek reports
#AdFail5
Super targeting for a super practical joke.
VietJet Air does salacious photo shoot, then denies involvement.
The NFL hires a woman to CMO and "solves" their domestic abuse problems.
Yelp gets a taste of its own medicine.
Airport parking company uses a traveler's death for a little FUD.
Sponsors
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Mexia Interactive delivers the Internet of Things at retail. Schedule a demo day and receive a free $100 Starbucks gift card. Email john@mexia.ca.
The DMA Annual Conference and Exhibition. Learn from over 300 of the top marketers in the business today. Use the offer code “BEAN” for an additional $300 off. Register at dma14.org.
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