BeanCast 348: A Whopper With Mayo
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Gareth Kay, Co-Founder, Chapter
Nichole Kelly, CEO, Social Media Explorer
Augie Ray, Commentator/Speaker, Experience, The Blog
Mat Zucker, Partner, Prophet
Bob Knorpp, Host, The BeanCast
Topics
Ads On Mobile
Sources: The Drum on Inamoto's comments
Back-Pedaling On Rebates
Sources: Adweek reports on account reviews, Ad Age reports on back-pedaling, ANA and 4A's taskforce announced
Facebook's Video "Dominance"
Sources: BI on the earnings call, more on revenue numbers, YouTube claims high mobile ad viewership
Fallout From Mobilegeddon
Sources: SearchEngineLand reports
#AdFail5
Kaylan Jewelers ad hearkens to days of racism and entitlement
Burger King in Russia sends a "Tittygram"
Art ignorance leads to a bad choice for a sauce label
South Dakota claims they are better than Mars
The town with a strange slogan decides they might have to change it
Sponsors
Squarespace – the all-in-one platform that makes it easy to create your own website. For a free trial and 10% off, go to squarespace.com and use offer code "BeanCast."
Mexia Interactive delivers the Internet of Things at retail. Schedule a demo day and receive a free $100 Starbucks gift card. Email info@mexia.ca.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.