BeanCast 355: A Literal Shiny Object
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Guests
Jonathan Salem Baskin, President, Arcadia Communications Lab
Saul Colt, Chief Evangelist, Xero
Mitch Joel, President, Mirum
Mike Monello, Chief Creative Officer, Campfire
Bob Knorpp, Host, The BeanCast
Topics
Apple's New Ad Blocking
Sources: Neiman Lab reports, Report on Apple News, HuffPo on mobile advertising, The AdBlock Plus response, Fortune on the implications, Opinion from Mint, Quartz on content blocking, IBT on advertiser reactions, The Gaurdian reports, 9to5 Mac reports
Twitter's New CEO
Sources: Gawker reports, Adweek opinion, Opinion about Twitter's future
Messenger As Facebook's Future
Sources: Pando opinion
Instagram's Cinemagraphs
Sources: eConsultancy reports
#AdFail5
Bell Canada uses customer credit scores to target online ads
Havas caught with "smoking gun" memo and still denies rebates
Pornhub launches Indiegogo campaign to film the first porno in space
GMA tweets picture of Simba crawling under his dead father's paw
South African agency places chastising ad about clients not running their other ad
Sponsors
Squarespace – the all-in-one platform that makes it easy to create your own website. For a free trial and 10% off, go to squarespace.com and use offer code "BeanCast."
With GoToWebinar, from Citrix, you can create interactive online events to engage and capture your audience’s attention. Find out more at GoToWebinar.com.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.