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BeanCast 365: McWhopper

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BeanCast 365: McWhopper

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Panel

Farrah Bostic, Principal, The Difference Engine

Andrew Clarke, Principal, Brass Ideas Advertising

Mike Monello, CCO, Campfire at Sapient Nitro

Jonathan Sackett, CEO, Mashburn Sackett

Bob Knorpp, Host, The BeanCast


Topics

The McWhopper Challenge

Sources: Inc. on the challenge, Ad Age reportsMcDonalds turns them down, Denny's says yesAdweek creates it

The Ad-Blocking Apocalypse

Sources: Vice on the Howard Stern story, The Conversation blogRe/Code on Google's effortsMalvertising story, The Register on Malware, Washington Times on malvertising, Kissmetrics on surviving, The Next Web on content problems

What's Working In Social

Sources: HuffPo reports, Fortune reportsAugie's post, Josh Bernoff's post

AdTech Apps

Sources: Adweek reports


#AdFail5

Andrew Keller gets back-handed praise

AT&T injects ads into it free wifi feeds

Birmingham's new "eye" screens

General Mills gets sued over Miss Cleo commercial

Australian sanitary napkin spot called out for fat-shaming


Sponsors

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Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.