The BeanCast

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BeanCast 429: 2016 Year-End Wrap-Up

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BeanCast 429: 2016 Year-End Wrap-Up

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Panel

Farrah Bostic, Founder, The Difference Engine

Saul Colt, Consultant, Saul Colt, The Idea Integration Company

John J. Wall, VP Marketing, Event Hero

Bob Knorpp, Host, The BeanCast


Topics

Will TV ads matter as much in political campaigns

Wearable glory and fatigue

Native Becomes a Letdown

Ad Blocking Explodes…then starts extorting money to run ads

4As and the ANA go ballistic on each other

Management and Tech Consultancies buying agencies

SnapChat and Facebook’s phenomenal engagement with ads…that all goes magically away

Facebook kills the Atlas ad server

JWT lawsuit

Facebook Ethnic affinity targeting

The Slow Slide of Twitter 

Nintendo’s banner year in mobile

The VR hype machine

Total Audience Measurement continues to be delayed

The promise of bots

The move toward voice control and interaction with brands

Facebook as a social discussion site or news source 

The McDonald’s/DDB pay for performance deal

The growing concerns over hacking

Data and research called into question in the post election world

Brexit/Trump


#ADFAIL5

The lying account director

Addidas spells Colombia wrong

Uber's Mexican drones

Vogue cleverly amputates athletes

Sexism/Racism rampant in advertising


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Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.