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BeanCast 408: Unidentified White Liquid

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BeanCast 408: Unidentified White Liquid

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Panel

Saul Colt, Consultant, SaulColt.com

Bill Green, Co-Author, Generation Creation

Mike Monello, CCO, Campfire

Bob Knorpp, Host, The BeanCast


Topics

Pokemon Go Promotions

Sources: Uproxx on the popularity, WSJ reportsFortune on the ad angle, NBC on promotionsconcern over ruining the game, Ad Age with a marketing guideLAT on financialsMashable on the promotionsAdweek on retail opportunitiesAd Age on sponsored locations, Techcrunch on sponsorshipsAd Age on location opportunities, LAT on the falling-off-cliff story

Digital Advertising Slowdown

Sources: Ad Age reports

Cognitive Advertising

Sources: PSFK report

Subway Ads and Tech

Sources: Adweek reports


#AdFail5

Superman comic native ad placement with Doomsday eating a Snickers with Batman

Nivea's sunscreen pooping seagull

Grey gives back a Lion over fake app flap

Ashley Madison new ads that don't sell the product

TP for my bunghole


Sponsors

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.