Panel

Saul Colt, Principal, The Idea Integration Co.

Jonathan Sackett, President, Mashburn Enterprises

Julian Zilberbrand, EVP Audience Science, Viacom

Bob Knorpp, Host, The BeanCast

TOPICS

Pseudoscience and Data

Sources: Ad Age reports, Ad Age on data importance

Professional Influencers

Sources: Adweek reports, Ad Age on Gary V's shoes

Spotify's Troubles

Sources: Ad Age reports

What Wins vs What Works

Sources: Ad Age reports

#ADFAIL5

MySpace allegedly perpetuates ad fraud

Coke reduces package size without reducing price

Twitter gets one-upped by the RT

Pizza Hut celebrates stuttering awareness day with mocking tweets

Kellogg gets racist with UK Corn Pops packaging

SPONSORS

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