The BeanCast

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BeanCast 442: Millennials Love Sitcoms

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BeanCast 442: Millennials Love Sitcoms

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Panel

Marc Goldberg, CEO, TrustMetrics

Scott Stratten, Author/Speaker/Podcaster, Unmarketing

Scott Vaughan, CMO, Integrate

Tom Webster, VP of Marketing and Strategy

Bob Knorpp, Host, The BeanCast


Topics

How Google Responds

Sources: WSJ on the problem, BI with analysisMashable on Schmidt's response, Adweek on YouTube's responseDigiday on the real motivations for brandsBI on the brands that have boycotted, Ad Age on the pressure facing media shopsAdweek on the brand ultimatum, report on valuation lossBarron's on the stock jeopardy, Bloomberg on valuation

Does TV Face The Same Issues

Sources: Adweek reports

The Data Integration Dilemma

Sources: Adweek analysis

Sitcoms Are The Best For Ads

Sources: Adweek reports


#ADFAIL5

Russian gun control stunt encourages participants to shoot at people

ISPs now allowed to sell your data without your permission

AirBNB localizes their name in China with possibly pornographic results

Apple Red iPhone sold in China with no mention of supporting the Global Fund

Coalition for Better Ads tells us stuff we've known for a decade


SPONSORS

Thanks to Recursive Squirrel for bandwidth and Pluot for our video conferencing. Also thanks to Craig Jacks for providing music for The BeanCast.