The BeanCast

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BeanCast 461: Very Fine People

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BeanCast 461: Very Fine People


Panel

Farrah Bostic, Consultant, The Difference Engine

Mitch Joel, President, Mirum

Lisa Laporte, CEO, Twit

Tom Webster, VP Strategy and Marketing, Edison Research

Bob Knorpp, Host, The BeanCast


TOPICS

The Complicated CMO Role

Sources: Ad Age article

Brand Co-Opted By Racists

Sources: MediaPost reportsBillboard on moves by Spotify

Millennial Targeting

Sources: Adweek on parenting shift

Facebook's New Influencer Tools

Sources: Digiday reports


#ADFAIL5

Dodge has a very bad week

The president continues to drag down all of his own brands

Executives at Snap already dumping shares

Xinhua News gets all racist about India

Solar eclipse madness among marketers


SPONSORS

Thanks to Recursive Squirrel for bandwidth and Pluot for our video conferencing. Also thanks to Craig Jacks for providing music for The BeanCast.