The BeanCast

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BeanCast 484: Viewability Standards

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BeanCast 484: Viewability Standards


Panel

Michelle Excell, Principal, The Antipodean

Marc Goldberg, CEO, Trust Metrics

Mitch Joel, President, Mirum

Augie Ray, Research Director Customer Experience, Gartner

Bob Knorpp, Host, The BeanCast


TOPICS

Viewability Debated

Sources: Adweek reports

Adland Questions SXSW

Sources: Digiday reports

Scannable Shelf Tags

Sources: Adweek reports

Ad-free for CryptoMining

Sources: Ad Age reports


#ADFAIL5

Messenger for Kids "independent" experts were being paid

NYT hires and then fires a new opinion writer on the same day

Browser-based ad blocking standards called into question over research

NBC analyst offends every Korean

The integrity of the U.S. Army ad account compromised by an affair


SPONSORS

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