BeanCast 484: Viewability Standards
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Panel
Michelle Excell, Principal, The Antipodean
Marc Goldberg, CEO, Trust Metrics
Mitch Joel, President, Mirum
Augie Ray, Research Director Customer Experience, Gartner
Bob Knorpp, Host, The BeanCast
TOPICS
Viewability Debated
Sources: Adweek reports
Adland Questions SXSW
Sources: Digiday reports
Scannable Shelf Tags
Sources: Adweek reports
Ad-free for CryptoMining
Sources: Ad Age reports
#ADFAIL5
Messenger for Kids "independent" experts were being paid
NYT hires and then fires a new opinion writer on the same day
Browser-based ad blocking standards called into question over research
NBC analyst offends every Korean
The integrity of the U.S. Army ad account compromised by an affair
SPONSORS
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