Panel

Saul Colt, Founder/Principal, The Idea Integration Co.

Duane Forrester, VP of Industry Insights, Yext

Sloane Kelley, Managing Director Content and Creative Services, US Tennis Association

Jonathan Sackett, President/CCO, Allscope

Bob Knorpp, Host, The BeanCast

TOPICS

The Holding Company Cuts

Sources: The Drum on all the plans, Adweek on brand pullback, Adweek on IPG, Adweek on Omnicom, Adweek on BBDO layoffs

Inspire or Just Help

Sources: Adweek on cause marketing

The Crowdsourcing Option

Sources: Digiday reports, Adweek on Influencer problems, the toy-car commercial

FOMO Survives Quarantine

Sources: The NYT article

FAIR/FAIL/FOUL

FAIR: BK’s student free Whopper promotion

FAIL: Draper James “free dress” for teachers promotion

FOUL: What Maurice Levy’s departure from We Work after three months means for that business

SPONSORS

This episode of the BeanCast is brought to you by Methodify by Delvinia. Get real-world customer feedback in hours, not weeks. Schedule and complete a demo to get a free $20 Amazon gift card at Methodify.it/BeanCast.

Thanks to Recursive Squirrel for providing our bandwidth.