BeanCast 260: A BeanCast Evol8tion

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Tom Martin, Founder, Converse Digital

Scott Monty , Global Digital and Multimedia Communications Manager, Ford Motor Company

Augie Ray , Author/Speaker, Experience, The Blog

Peter Shankman , Co-Founder, Shankman-Honig

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Topics

Disrupting Broadcast and Cable

Sources: NYT on the Google rumor, NYT on the Apple news, Ad Age on Netflix news, Madison Avenue reacts to Apple

What Data Doesn't Reveal

Sources: Fast Company opinion piece

Mobile Fueling AdTech Acquisitions

Sources: Ad Age on the mobile equation, Ad Age on when the shake-out will happen

Invisible In-Store Measurement

Sources: NYT on in-store tracking, Ad Age on lack of consumer concern

Email Shareability

Sources: BtoB reports

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Sponsors

Optify Inbound Marketing Software Suite helps B2B marketers reach more buyers, drive more traffic and generate more demand. Get your free 14-day trial at thebeancast.com/trial.

Thanks to 
Recursive Squirrel for bandwidth and 
Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

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