The BeanCast

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BeanCast 253: Teapot Tempest

By Bob Knorpp

June 2, 2013

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Matt Britton, Founder and CEO, MRY

Steve Hall, Editor, Adrants

Joseph Jaffe, Founder and President, Evol8tion

Mike Monello, Founder and ECD, Campfire

Topics

Brands Doomed To Die

Sources: Adweek reports

Consumer Confidence

Sources: LAT Reports, Ad Age on marketer reticence

Axing Or Fixing

Sources: WSJ reports

No Mobile, No More

Sources: Mobile Commerce Daily reports

Reddit Goes Native

Sources: Ad Age reports

Sponsors

Optify Inbound Marketing Software Suite helps B2B marketers reach more buyers, drive more traffic and generate more demand. Download your free whitepaper at thebeancast.com/report.

Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 249: Goats Gone Wild

By Bob Knorpp

May 6, 2013

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Ian Campbell, Executive Digital Creative Director, Golin Harris, NY

Joseph Jaffe, Founder, Evol8tion

John J. Wall, Co-Host, Marketing Over Coffee

Lynette Young, Founder, Purple Stripe Productions

Topics

Ads Run Amok

Sources: Tribune on the JCP mea culpa, Ad Age looks at the bigger problems

Social's Challenge To YouTube

Sources: Adweek reports, WSJ on Facebook's ad push, Adweek on online video ad effectiveness, Ad Age on Vine efforts, Ad Age opinion on Vine's ad potential

Google Now vs. Siri

Sources: Fast Company on the debate

Retargeting Gets Too Much Credit

Sources: Digiday examines the issue

Meeting Marketing Objectives

Sources: B2B on the study

Sponsors

Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 246: The Pot Barometer

By Bob Knorpp

April 14, 2013

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Guests

Matt Britton, CEO, MRY

Joseph Jaffe, Founder/President, Evol8tion

David Jones, CCO, Third Street

David Spark, Founder/President, Spark Media Solutions

Topics

Facebook Home

Sources: ClickZ on marketer reactions, Internet Retailer on photo tech, Ad Age on the ad component

JCP Shakeup

Sources: Tribune on drop in sales, Ad Age on agency search, Jaffe's thoughts, Tribune on loss of other execs, MCD on challenges

Sharing vs. Liking

Sources: Adweek piece

Mobile Needs Weather

Sources: Adweek reports

Twitter Research

Sources: B2B on Pew study

Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 244: Everyone Knows Coke

By Bob Knorpp

March 24, 2013

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Guests

Farrah Bostic, Co-Founder, The Difference Engine

Joseph Jaffe, Founder, Evol8tion

Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company

Darrell Whitelaw, Digital Creative Director

Topics

Coke's Social Slam

Sources: Ad Age on the Coke statement, Ad Age with Wendy Clark's statement, Adweek on the Facebook conversion rate

Facebook Adds Hashtags and Video Ads

Sources: Ad Age reports on video play, Social Media Today opinion on video, ClickZ on the hastags

BuzzFeed's Ad Network

Sources: Ad Age on the BuzzFeed move, NYT on TV's native pitches, All Things D on native advertising

Globalizing Payment Online

Sources: Multichannel Merchant reports

Learning From Consumer Health Searches

Sources: eMarketer reports

Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 236: One Million Fuel Points

By Bob Knorpp

January 27, 2013

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Guests

Christopher Barger, Senior Vice President of Global Programs, Voce Communications

Karen Ebben, Director of Global Analytics and Global Effectiveness, GM

Joseph Jaffe, Founder/President, Evol8tion

Mike Monello, Chief Creative Officer, Campfire

Topics

Super Bowl And Social TV

Sources: Adweek analysis, Facebook driving ROI, eMarketer data

Keeping Tabs On Passbook

Sources: Media Post Reports, NYT on Google's Mobile woes

The Ad-less MySpace

Sources: Bloomberg reports

Target's Web-Only Brands

Sources: Internet Retailer reports

Facebook Makes You Feel Bad

Sources: LAT reports

Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

Visit lynda.com and learn software, business, and creative skills to achieve personal and professional goals. Try lynda.com FREE for 7 days by visiting Lynda.com/beancast.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.