Topics
The Value of Social/Agency Pacts
NBC Says Twitter Not Driving Audience
Pay-For-Performance Today
Is Over-Targeting a Problem
Read MoreThe BeanCast
BeanCast 270: Disruption is the Enemy
Topics
Wearable Advertising
YouTube's Comment System
Online Brand Value
Crowdfunding Product Launches
Responsive Design's Ad Benefits
Read More
BeanCast 260: A BeanCast Evol8tion
Tom Martin, Founder, Converse Digital
Scott Monty , Global Digital and Multimedia Communications Manager, Ford Motor Company
Augie Ray , Author/Speaker, Experience, The Blog
Peter Shankman , Co-Founder, Shankman-Honig
Topics
Disrupting Broadcast and Cable
Sources: NYT on the Google rumor, NYT on the Apple news, Ad Age on Netflix news, Madison Avenue reacts to Apple
What Data Doesn't Reveal
Sources: Fast Company opinion piece
Mobile Fueling AdTech Acquisitions
Sources: Ad Age on the mobile equation, Ad Age on when the shake-out will happen
Invisible In-Store Measurement
Sources: NYT on in-store tracking, Ad Age on lack of consumer concern
Email Shareability
Sources: BtoB reports
Sponsors
Optify Inbound Marketing Software Suite helps B2B marketers reach more buyers, drive more traffic and generate more demand. Get your free 14-day trial at thebeancast.com/trial.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.
BeanCast 244: Everyone Knows Coke
Guests
Farrah Bostic, Co-Founder, The Difference Engine
Joseph Jaffe, Founder, Evol8tion
Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company
Darrell Whitelaw, Digital Creative Director
Topics
Coke's Social Slam
Sources: Ad Age on the Coke statement, Ad Age with Wendy Clark's statement, Adweek on the Facebook conversion rate
Facebook Adds Hashtags and Video Ads
Sources: Ad Age reports on video play, Social Media Today opinion on video, ClickZ on the hastags
BuzzFeed's Ad Network
Sources: Ad Age on the BuzzFeed move, NYT on TV's native pitches, All Things D on native advertising
Globalizing Payment Online
Sources: Multichannel Merchant reports
Learning From Consumer Health Searches
Sources: eMarketer reports
Sponsors
Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.