The BeanCast

Squarespace – the all-in-one platform that makes it easy to create your own website. For a free trial and 20% off for a limited time, go to squarespace.com and use offer code BeanCast9.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 262: Customers Or Costyoumores

By Bob Knorpp

August 4, 2013

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Saul Colt, Head of Startup Innovations, Kinetic Cafe

Gini Dietrich, CEO, Arment Dietrich

Lynette Young, Founder, Purple Stripe Productions

Topics

Pinterest Gets Ad-Ready

Sources: Ad Age on tracking, TechCrunch on price alerts

Thinking Global Mobile Payments

Sources: Multichannel Merchant reports

The Wrong Data

Sources: eMarketer on the study, Ad Age with Hill Holliday

Going Native On Mobile

Sources: ClickZ reports

Capitalizing On FOMO

Sources: AlleyWatch reports

Sponsors

Squarespace – the all-in-one platform that makes it easy to create your own website. For a free trial and 10% off, go to squarespace.com and use offer code BeanCast8.

Optify Inbound Marketing Software Suite helps B2B marketers reach more buyers, drive more traffic and generate more demand. Get your free 14-day trial at thebeancast.com/trial.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 255: Foursquare On Foursquare

By Bob Knorpp

June 16, 2013

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Augie Ray, Social Media Strategist, Experience The Blog

Ted Rubin, Chief Social Marketing Officer, Collective Bias

John J. Wall, Co-Host, Marketing Over Coffee

Topics

PRISM Fallout For Marketers

Sources: Ad Age reports, Ad Age on privacy, Opinion on DMA blog, more DMA opinion

Mobile And The Marketing Funnel

Sources: The HBR post

McKinsey On Social Buzz

Sources: Ad Age reports

America And Gay Ads

Sources: Ad Age Reports

Foursquare's Foursquare Mistake

Sources: Business Insider Reports

Sponsors

Optify Inbound Marketing Software Suite helps B2B marketers reach more buyers, drive more traffic and generate more demand. Download your free whitepaper at thebeancast.com/report.

Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 246: The Pot Barometer

By Bob Knorpp

April 14, 2013

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Guests

Matt Britton, CEO, MRY

Joseph Jaffe, Founder/President, Evol8tion

David Jones, CCO, Third Street

David Spark, Founder/President, Spark Media Solutions

Topics

Facebook Home

Sources: ClickZ on marketer reactions, Internet Retailer on photo tech, Ad Age on the ad component

JCP Shakeup

Sources: Tribune on drop in sales, Ad Age on agency search, Jaffe's thoughts, Tribune on loss of other execs, MCD on challenges

Sharing vs. Liking

Sources: Adweek piece

Mobile Needs Weather

Sources: Adweek reports

Twitter Research

Sources: B2B on Pew study

Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 240: The King Is Canadian

By Bob Knorpp

February 24, 2013

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Guests

Ken Burbary, Chief Digital Officer, Campbell-Ewald

Saul Colt, Consultant, SaulColt.com

Bill Green, Chief of Strategy, Nobel Mouse (Read and Listen to Adverve)

Topics

U.S. As An Emerging Market

Sources: Ad Age reports, Ad Age on CPG's

Starting Vs. Seeking Conversation

Sources: Ad Age opinion piece

Twitter Opens Its Ad API

Sources: Ad Age reports

30% Of Digital Ads Never Run

Sources: ClickZ reports

The Burger King Twitter Hack

Sources: Chicago Tribune reports

Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

Visit lynda.com and learn software, business, and creative skills to achieve personal and professional goals. Try lynda.com FREE for 7 days by visiting Lynda.com/beancast.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 239: The Social Media Week Test

By Bob Knorpp

February 17, 2013

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Guests

Gareth Kay, Chief Strategy Officer, Goodby Silverstein Partners (Blogs Here)

Ekaterina Walter, Social Strategist, Intel (Blogs Here)

Marc Whitehead, Chief Collaborator, Tapestry Group

Mat Zucker, Creative Director, Hindsight Career Project

Topics

Hijacking A Client's Site

Sources: Adweek reports

Great Tesla War

Sources: Ad Age reports, Musk's blog post, Broder's response, Atlantic Wire's analysis

Stars With Marketing Titles

Sources: Ad Age reports

States Taxing Agency Services

Sources: Adweek reports

Fear of Innovation in Digital

Sources: Ad Age opinion piece

Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

Visit lynda.com and learn software, business, and creative skills to achieve personal and professional goals. Try lynda.com FREE for 7 days by visiting Lynda.com/beancast.

Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.